Cynet Group

Marketing Director

Cynet Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

WordPress

About the role

  • Define and execute a unified marketing and branding strategy across all divisions, aligned to an agreed-upon marketing checklist and roadmap.
  • Serve as the creative steward of the brand, ensuring consistency, differentiation, and storytelling excellence across digital, experiential, and physical touchpoints.
  • Plan and execute trade shows, events, and experiential marketing—from booth strategy and creative to swag, surveys, and post-event follow-ups.
  • Design and scale referral and loyalty programs that turn candidates, employees, and partners into brand advocates.
  • Establish scalable processes to generate and manage reviews across industry platforms.
  • Elevate social media branding and engagement across Google, Indeed, Glassdoor, LinkedIn, Instagram & FB, and emerging channels—tying brand activity directly to awareness and growth
  • Design and scale AI-driven and automated marketing workflows across the funnel—from first website visit to recruiter connection, job alerts, and ongoing engagement.
  • Architect smart capture and conversion experiences (web, email, SMS, chat, live agents) that reduce friction and increase candidate and client engagement.
  • Evaluate, recommend, and implement modern MarTech, AI tools, and automation platforms, keeping Cynet at the forefront of marketing innovation.
  • Build automated employee and candidate feedback loops (post-onboarding surveys, sentiment tracking) and turn insights into action.
  • Build/Buy automation AI-driven drip and lifecycle marketing programs to support recruiters, sales teams
  • Own the digital experience across our website and career platforms, driving organic traffic, lead generation, and measurable growth.
  • Lead data-driven demand gen and lead gen—testing, learning, and continuously improving conversion

Requirements

  • Bachelor’s degree or equivalency in work experience or education
  • 10+ years of experience as a subject leader & 5+ years in the services/staffing industry
  • High level of experience in Marketing Automation, Lead Gen/Lead Scoring, Analytics, PPC Campaigns, SMS/Push/Email Marketing, SEO, WordPress, HubSpot, Clay, Klaviyo, and other MarTech platforms
  • Tech-savvy, data-driven, and analytical approach to problem-solving & improving processes using automation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing AutomationLead GenerationLead ScoringAnalyticsPPC CampaignsSMS MarketingEmail MarketingSEOWordPressAI-driven Marketing
Soft Skills
Creative StewardshipStorytelling ExcellenceProcess ImprovementData-driven Decision MakingProblem-solvingEngagementBrand AdvocacyCollaborationStrategic PlanningCommunication
Certifications
Bachelor's Degree