Cyclic Materials

Content Marketing Specialist

Cyclic Materials

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$55,000 - CA$72,000 per year

About the role

  • Translate approved brand narrative and positioning into high quality, commercially sharp content across website, sales, executive, and external channels
  • Ensure clarity, consistency, and strategic alignment of messaging across all outward facing materials
  • Identify messaging gaps or inconsistencies and proactively recommend improvements to strengthen positioning
  • Own website copy development and updates, improving value proposition clarity, technical translation, and conversion logic
  • Translate complex industrial and technical capabilities into clear, accessible business messaging
  • Lead development and refinement of sales pitch decks, one pagers, brochures, product materials, and capability overviews
  • Collaborate directly with commercial and technical teams to validate accuracy and strengthen business relevance of messaging
  • Lead case study development including stakeholder interviews, narrative structuring, and draft creation
  • Translate operational and process driven work into compelling business narratives that demonstrate impact and credibility
  • Draft executive presentations, speeches, and thought leadership content aligned to corporate strategy
  • Draft press releases and external communications in coordination with PR agency, ensuring technical accuracy and narrative consistency
  • Partner with paid media, SEO, and agency partners to strengthen on page and campaign messaging
  • Maintain consistency, high standards and efficiency in content that support corporate goals and timelines

Requirements

  • 3+ years of experience in B2B content marketing
  • Strong preference to industrial marketing, deep tech, advanced manufacturing, cleantech, or adjacent sectors
  • Demonstrated ability to translate complex technical concepts into clear business messaging
  • Experience writing for executive audiences
  • Experience in long form and strategic content
  • Experience supporting sales enablement materials
  • Strong attention to detail
  • Ability to work within defined messaging frameworks while improving execution quality
  • Higher affinity toward action and timely execution
  • Familiarity with SEO best practices, thought leadership content, customer Q&A
  • Preferred experience in critical materials, recycling, or energy sectors
  • Experience working alongside PR and paid media agencies is helpful
Benefits
  • Health and Dental coverage
  • RRSP contributions
  • Generous paid time off program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B content marketingtechnical translationlong form contentsales enablement materialsSEO best practicesexecutive writingnarrative structuringcopy developmentpress release writingthought leadership content
Soft Skills
attention to detailstrategic alignmentcollaborationproactive improvementtimely executioncommunicationcreativityorganizational skillsstakeholder engagementclarity in messaging