CYBOT

Digital Marketing Operations Lead

CYBOT

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Job Level

Senior

About the role

  • Play a key operational role at Group level, supporting Sonepar countries in the execution, optimization, and performance management of digital marketing campaigns.
  • Act as a hands-on expert and enabler, working closely with local digital marketing teams to help them deploy efficient, data-driven campaigns across key channels such as marketing automation, paid search, display, and social advertising.
  • Raise execution quality, performance, and consistency across markets by:
  • providing operational expertise and support,
  • defining and sharing best practices and guidelines,
  • leveraging data and performance analysis to drive continuous improvement.
  • Through your contribution, countries are better equipped to deliver measurable business impact while benefiting from a strong Group-level operational backbone.
  • Success in this role is measured through execution excellence, performance improvement, and country enablement.
  • Typical indicators of success include:
  • Improved performance of digital marketing campaigns across countries (ROI, conversion rates, cost efficiency, lead quality, depending on channel and market)
  • Consistent use of common KPIs, tracking standards, and reporting frameworks at Group level
  • Increased adoption of best practices and guidelines by local teams
  • Visible performance optimization actions driven by data analysis and insights
  • Positive feedback from countries on the quality of operational support, expertise, and collaboration
  • Effective coordination of multi-country campaigns when applicable.

Requirements

  • Strong expertise in digital performance marketing, including:
  • Paid search (Google Ads)
  • Display and social advertising
  • Solid knowledge of marketing automation and CRM-driven campaigns (Microsoft Dynamics experience is a plus, not mandatory)
  • Strong data and performance analysis capabilities:
  • Campaign tracking and KPIs
  • Google Analytics 4 or equivalent
  • Dashboards and reporting tools (e.g., Power BI, Looker, GA)
  • Good understanding of tracking, attribution, and measurement fundamentals
  • Ability to translate data into clear, actionable recommendations
  • Knowledge of B2B markets is not mandatory but would be highly appreciated
  • Experience in retail, ideally within an omnichannel environment, would be a strong asset
  • Fluent English required; additional languages are a plus
Benefits
  • 75% reimbursement of your monthly or annual transport pass.
  • Swile Ticket restaurant card
  • Company-exclusive gym available to employees free of charge.
  • Sustainable mobility package
  • Health insurance & welfare
  • Employee savings plan & profit-sharing bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital performance marketingpaid searchdisplay advertisingsocial advertisingmarketing automationCRM-driven campaignsdata analysiscampaign trackingKPI measurementattribution
Soft Skills
operational expertisecollaborationcommunicationperformance improvementdata-driven decision makingbest practices sharingcoordinating multi-country campaignsactionable recommendationscontinuous improvementexecution excellence