The VP, Event Content & Strategy is the senior executive responsible for defining and delivering CRA’s content strategy across its portfolio of innovative tradeshows and events.
Collaborate with internal and external stakeholders to define the overarching theme and positioning of the conference or event, ensuring a cohesive experiential journey across live, digital and social touchpoints.
Establish and manage effectively advisory boards, ensuring the boards leverage practitioner and executive expertise and support the events’ strategic and business objectives.
Conduct market research, competitive analysis, and analyze industry trends to ensure the chosen theme resonates with the target audience.
Develop a compelling narrative that effectively communicates the event's value proposition and differentiates it from competitors.

Requirements

10+ years of senior event, content strategy, media, or B2B information leadership experience, with strong preference for cybersecurity or technology markets.
Proven experience leading experiential live events with integrated digital and social media strategies, including prior experience working in or with agency environments.
Proven experience managing multi-brand content operations across in-person and digital events, and community platforms.
Demonstrated success building full-funnel content strategies tied to measurable audience and commercial outcomes across in-person events, virtual experiences, digital platforms and social media channels.
Strong analytical and operational skills with a track record of using KPIs and audience insights to shape strategy.
Ability to manage budgets, resources, and multi-disciplinary teams.
Exceptional storytelling, editorial judgment, and executive communication skills.
Strategic thinker with a builder’s mindset and the ability to thrive in a fast-paced, growth-oriented environment.

Benefits

Equal Employment Opportunity
Professional development opportunities
Paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategyevent managementmarket researchcompetitive analysisfull-funnel content strategiesKPI analysisbudget managementmulti-brand content operationsdigital media strategiesexperiential live events

Soft Skills

strategic thinkingstorytellingeditorial judgmentexecutive communicationanalytical skillsoperational skillsteam managementcollaborationresource managementadaptability