CyberRisk Alliance

Events

• Work closely with the Director of Partnership Marketing to execute strategic marketing plans for each event, including email, advertising, partnership recruitment, and social media (paid and organic).
• Build creative assets such as HTML email invitations, banner ads, social media graphics and website graphics, ensuring that all content is accurate and up to date.
• Collaborate with the event content team on copy and messaging that highlights and connects relevant programming elements to desired targeted audiences.
• Create and manage event social media content calendars, working with internal and external partners on organic and paid social campaigns, providing direction on messaging, CTA, and branding.
• Test campaigns and analyze results and effectiveness to make informed recommendations.
• Attend in-person events to assist at registration, post and monitor social media accounts, and provide additional support as needed onsite.

Event Marketing Associate