CyberRisk Alliance

Performance Marketing

• Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
• Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
• Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
• Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
• Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
• Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
• Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
• Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
• Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
• Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability

Demand Generation Campaign Manager

Manager

• Own the end-to-end attendee journey for the 1:1 Meetings program, including recruitment support, onboarding, scheduling, and post-event follow-up
• Develop and refine standard operating procedures (SOPs) for the program to ensure scalability across the CRA event portfolio
• Collaborate with internal Sales and Marketing teams to ensure meeting targets are met and attendee personas align with sponsor needs
• Manage the "tech stack" for the program, including registration platforms, mobile event apps, and specialized 1:1 matchmaking software (e.g., Grip)
• Ensure data integrity across all platforms to facilitate accurate meeting schedules and reporting
• Create and manage communication flows (emails, push notifications, calendar invites) to maximize meeting "show rates"
• Lead the onsite delivery of the 1:1 program, serving as the "face" of the experience for VIP attendees and sponsors
• Manage onsite help desks, meeting zones, and check-in logistics
• Track and report on program KPIs, including participation rates, meeting completion rates, and satisfaction scores (NPS)

Attendee Experience Manager – 1:1 Meetings Program

Program Manager

• Create production schedules with timelines and owners for each virtual event.
• Follow up with owners to ensure all deliverables are on time.
• Schedule and lead a weekly stakeholder meeting as necessary.
• Coordinate with Production to ensure event readiness, content accuracy, and technology quality.
• Manage pre-production content logistics, including speaker engagement, recordings, agendas, and timelines.
• Manage virtual event sponsor communications, collect and track deliverables (content, speakers, logos, booths), and ensure on-time fulfillment.
• Ensure customer communication timelines are aligned with production deadlines.
• Document client interactions and workflows in CRM and project management tools.
• Act as a customer advocate to ensure maximum value and satisfaction.
• Own sponsor speaker communications, including panels, and ensure delivery of recorded event materials.
• Lead onboarding and training for new CSS team members.
• Provide day-to-day support and guidance to CSS CSMs on processes and event execution.

Senior Program Manager, Virtual Events

Events

• The VP, Event Content & Strategy is the senior executive responsible for defining and delivering CRA’s content strategy across its portfolio of innovative tradeshows and events.
• Collaborate with internal and external stakeholders to define the overarching theme and positioning of the conference or event, ensuring a cohesive experiential journey across live, digital and social touchpoints.
• Establish and manage effectively advisory boards, ensuring the boards leverage practitioner and executive expertise and support the events’ strategic and business objectives.
• Conduct market research, competitive analysis, and analyze industry trends to ensure the chosen theme resonates with the target audience.
• Develop a compelling narrative that effectively communicates the event's value proposition and differentiates it from competitors.

VP, Event Content – Strategy

• Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
• Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
• Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
• Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
• Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
• Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
• Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
• Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
• Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
• Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.

Senior Marketing Manager, Event Marketing

Business Development Rep

• Audience Segmentation and Targeting
• Outreach Strategy and Execution
• Lead Generation and Qualification
• Sales Pipeline and Opportunity Management
• Relationship Building and Market Presence
• Solution Positioning and Deal Support
• Performance Reporting and Continuous Improvement
• Market Intelligence and Feedback Loop
• Other duties as assigned.

Demand Generation Campaign Manager

Attendee Experience Manager – 1:1 Meetings Program

Senior Program Manager, Virtual Events

VP, Event Content – Strategy

Senior Marketing Manager, Event Marketing

Business Development Representative