CyberRisk Alliance

Performance Marketing

• Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
• Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
• Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
• Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
• Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
• Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
• Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
• Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
• Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
• Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability

Demand Generation Campaign Manager