Lead Product Marketing Strategy: Define positioning, messaging, and value propositions that differentiate our solutions in the enterprise SaaS market and align with product strategy.
Partner Cross-Functionally: Collaborate closely with Product, Sales, and Customer Success to ensure product launches and enhancements are successfully executed across the customer lifecycle.
Own Go-to-Market (GTM): Build and execute GTM plans for new products, features, and market opportunities, ensuring alignment between product priorities and revenue objectives.
Be Hands-On: Work directly with your team and stakeholders to create key content (sales tools, messaging guides, competitive briefs), gather insights, and validate positioning.
Champion Market Insights: Lead voice-of-customer, competitive, and market research to shape product strategy and identify emerging opportunities and whitespace.
Enable Sales and Customer Growth: Develop enablement programs, playbooks, and tools that improve pipeline conversion and customer engagement.
Drive Thought Leadership: Oversee creation of compelling content—case studies, whitepapers, presentations—that reinforces Cyara’s market leadership.
Measure Impact: Define and track KPIs to ensure product marketing activities drive measurable outcomes tied to pipeline creation, product adoption, and revenue growth.
Lead & Develop the Team: Build, mentor, and empower a growing team of product marketers, fostering a culture of accountability, innovation, and collaboration.

Requirements

15+ years of B2B SaaS marketing experience, including 5+ years in senior product marketing leadership roles.
A proven track record of driving GTM strategies that deliver measurable business growth in enterprise software. Deep expertise in competitive positioning, segmentation, and understanding complex buyer journeys.
Strong partnership and influencing skills, particularly with Product, Sales, and Customer Success leaders. Experience managing and scaling small, high-impact teams.
Ability to move fluidly between strategic vision and tactical execution; comfortable presenting to the board one day and developing sales content the next.
A data-driven mindset, using analytics, win/loss insights, and pipeline metrics to guide decisions.
Exceptional communication and storytelling skills, capable of translating technical capabilities into clear, compelling narratives for executives and practitioners alike.
Experience with AI, conversational AI, or AI-driven SaaS platforms is strongly preferred; familiarity with AI positioning, trust/governance messaging, and agentic or automation use cases is a plus.

Benefits

Competitive compensation
Flexible work environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS marketingproduct marketing strategygo-to-market (GTM) planscompetitive positioningsegmentationdata-driven decision makinganalyticspipeline metricsAI-driven SaaS platformsmarket research

Soft Skills

leadershipcollaborationinfluencing skillscommunicationstorytellingstrategic visiontactical executionmentoringaccountabilityinnovation