Strategic Account Manager – CVS Media Exchange
CVS Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Massachusetts • New York • United States
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Salary
💰 $66,330 - $159,120 per year
About the role
- Develop annual brand and media strategies aligned with advertiser goals and growth objectives
- Create campaign strategies and audience targeting recommendations tailored to brand and product lines
- Build strategic supplier growth proposals based on a deep understanding of supplier business goals and marketing objectives
- Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions
- Maintain strong relationships with clients, managing day-to-day business and identifying opportunities to drive incremental revenue
- Educate advertisers on performance metrics, insights, and optimization strategies to improve results
- Lead campaign kick-offs, manage briefs, and confirm media planning details
- Oversee campaign performance in collaboration with internal teams
- Monitor campaign performance using KPIs and data-driven insights to optimize outcomes
- Perform in-depth data analysis to deliver actionable insights and recommendations for short- and long-term media strategies
- Collaborate with Insights and Strategy team to ensure reporting accuracy
- Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs)
- Work closely with sales, merchandising, and internal teams to drive strong results and advertiser satisfaction
- Partner with campaign management, I&S, and billing teams to ensure seamless execution and accurate delivery
- Support monthly billing processes and maintain Salesforce updates for campaign tracking
Requirements
- 4+ years experience in account management, media planning, digital marketing, or retail media (CPG/retail preferred)
- Proven ability to lead day-to-day client relationships and collaborate cross-functionally with internal teams to meet supplier needs
- Experience developing media plan recommendations aligned with advertiser goals and performance objectives
- Strong follow-through and accountability, ensuring seamless coordination across teams and timely execution of deliverables
- Familiarity with advertising analytics, data platforms, and DMP technologies, paired with strong analytical and problem-solving capabilities
- Resourceful and adaptable in navigating a large organization while thriving in a nimble, fast-moving environment
- A collaborative team player with a proactive mindset and a willingness to contribute as a key individual contributor
- Excellent written and verbal communication skills, including the ability to present clearly and effectively to internal stakeholders and external partners
- Confident in escalating and presenting key issues to leadership with clarity and strategic insight
- Strategic thinker with the ability to influence supplier investment and drive growth through CMX media solutions
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningdigital marketingdata analysiscampaign performance optimizationadvertising analyticsDMP technologiesKPI monitoringaudience targetingperformance metricscampaign strategy development
Soft Skills
client relationship managementcross-functional collaborationstrong follow-throughaccountabilityproblem-solvingadaptabilityteam playerwritten communicationverbal communicationstrategic thinking