CVRx | Barostim

Senior Director of Marketing – MedTech

CVRx | Barostim

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $179,000 - $245,000 per year

Job Level

Senior

Tech Stack

SFDC

About the role

  • Lead development, strategy, and execution of marketing initiatives for CVRx products in assigned markets
  • Build awareness and drive adoption of Barostim Therapy among physicians, hospitals, and consumers
  • Develop educational and communication programs to facilitate patient identification, selection, enrollment, and therapy acceptance
  • Manage production of marketing material and sales collateral and aid in corporate messaging
  • Develop and execute awareness programs for patients, clinicians, payers and strategic partners
  • Lead HCP awareness activities with local sales teams, KOLs, patient associations, and health authorities
  • Expand online presence via websites, social networks, and search engines
  • Develop and execute medical conference strategy, planning and engagement
  • Develop comprehensive Direct-to-Consumer patient lead generation and funnel optimization strategies
  • Plan and organize regional medical education events and CME sessions
  • Engage KOLs and key influencers to facilitate knowledge and acceptance of new therapies
  • Lead market intelligence, product roadmap development, and collaboration with R&D
  • Coordinate with Sales Operations to optimize Salesforce.com for reporting and forecasting
  • Identify and track metrics to determine effectiveness and ROI for sales and marketing activities
  • Complete special projects and perform job-related duties as assigned

Requirements

  • Bachelor’s degree required
  • 5+ years of medical device (or MedTech) marketing experience
  • Outstanding communication skills including verbal and written
  • Expert level skills using Office 365 tools including PowerPoint, Excel, Outlook
  • Ability to work effectively in an entrepreneurial, informal development environment while creating standards of excellence for future team members
  • Demonstrable experience in both learning of and creating a deep understanding of a relatable medical device while promoting therapy awareness to various HCPs, centers and consumers
  • Hands-on methods: not afraid to get “in the weeds” and perform alongside team members as well as lead them
  • Able to function as a hands-on member internally and represent the company well while interacting externally with medical professionals and customers alike
  • Career aspirations in leadership
  • A valid form of approved identification for Air Travel is required (domestically and abroad)
  • Preferred: MBA degree from a top tier business school
  • Preferred: Prior experience with active implantable devices, including cardiovascular/cardiology and/or heart failure therapies
  • Preferred: Involvement with commercial launches and clinical research of an implantable medical device and/or therapy
  • Preferred: Experience with Direct-to-Consumer marketing of a medical device or therapy
  • Willingness and ability to travel up to 60% and work in a team of professionals
  • Ability to lift up to 15 lbs. if necessary, as part of role responsibilities