Cutover

Marketing

• Field & partner marketing — Plan and execute executive dinners, roundtables, webinars, conference sponsorships, and partner co-marketing (e.g. AWS), owning logistics and reporting against pipeline targets.
• Digital demand generation — Build, optimise, and report on paid campaigns across LinkedIn, Meta, YouTube, and other B2B channels; support SEO and landing page best practices to drive qualified leads.
• Technical content & storytelling — Translate complex IT operations topics (disaster recovery, incident management, cloud migration) into clear, compelling content — blogs, guides, white papers, and landing pages — for CTOs, SREs, and DevOps audiences.
• Social media — Own Cutover’s organic social strategy and brand voice (LinkedIn primary), building a content calendar and growing engaged community.
• Leverage AI — Integrate LLMs and emerging AI tools into content production, personalisation, and marketing automation to move faster and scale.
• Collaborate & report — Partner with sales, product, revenue ops, and leadership to align on campaigns and measure what’s working.

Marketing Manager