
Manager, Market Research – Segmentation
Cushman & Wakefield
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,500 - $130,000 per year
About the role
- Lead, mentor and develop a high performing team of 3-5 market researchers based out of our shared service center in India
- Establish clear goals, workflows and quality standards across regions and time zones
- Drive a culture of collaboration, curiosity and continuous improvement
- Manage capacity planning and resource allocation across projects
- Build and own the market research roadmap aligned with business priorities
- Define subsets of the total addressable market where C&W Services has a high likelihood of winning
- Work with the Operations to identify opportunities for expansion within our existing base of clients
- Support Marketing with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
- Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
- Clearly communicate insights and recommendations to the Growth team backed by data
- Translate complex data into clear, actionable insights for senior leaders
- Partner with the Technology team on predictive analytics, segmentation and modeling
- Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
- Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities
- Standardize research processes, data management practices, and documentation
- Implement best practices for research methodology, project management, and quality control
Requirements
- 4+ years of demonstrated success overseeing a team in a market research / analytics role
- Proven experience leading global or offshore research teams
- Strong expertise in primary and secondary research methods
- Analytically minded strategic thinker who can proactively identify opportunities for growth
- Commitment to interpersonal effectiveness
- Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
- Champion diversity and creates an environment of inclusion
- Possesses a growth mindset and works with positive intent
- Promotes continuous improvement, embraces change and is a change agent
- Knowledge of Python and SQL; HTML and CSS preferred
- Proficiency with research tools and platform (e.g. Qualtrics, SPSS, Tableau, or similar)
- Experience in B2B, enterprise or real estate markets
- Master’s degree in business, marketing, statistics or a related field preferred
Benefits
- health, vision, and dental insurance
- flexible spending accounts
- health savings accounts
- retirement savings plans
- life and disability insurance programs
- paid and unpaid time away from work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchanalyticsprimary research methodssecondary research methodsPythonSQLHTMLCSSdata managementpredictive analytics
Soft Skills
leadershipinterpersonal effectivenessstrategic thinkingcollaborationtrust buildingchange managementgrowth mindsetcontinuous improvementcommunicationinclusion
Certifications
Master’s degree in businessMaster’s degree in marketingMaster’s degree in statisticsrelated field certification