The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line.
Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc.
Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management/coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
Collaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiatives
Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
Partner with other service line marcom professionals to coordinate project resources
Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
Oversee ongoing web site needs and improvements including landing pages to enable campaigns
Create and maintain service line collateral and BD baseline content.
Requirements
Bachelor’s Degree required, Marketing & Communications, (preferably in journalism, English, marketing or public relations)
6+ years of marketing and/or communications experience preferred
Exceptional project management and organizational skills
Ability to interface and communicate with internal clients
Excellent oral and written communication skills
Strong analytical, problem solving, and conceptual skills
High level of proficiency in Microsoft Office Suite
Proficiency with Adobe InDesign
Marketing and communications experience within Commercial Real Estate industry would be ideal, interest is a must
Ability to independently achieve successful outcomes on all executed activities with minimal supervision
Strong time management, organizational, and prioritization skills.
Must have the ability to balance multiple priorities and projects simultaneously.
Self-motivated approach with the ability to take initiative but works well in a group environment.
Benefits
health insurance
vision insurance
dental insurance
flexible spending accounts
health savings accounts
retirement savings plans
life insurance
disability insurance programs
paid and unpaid time away from work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
organizational skillscommunication skillstime managementprioritization skillsself-motivatedinitiativecollaborationinterpersonal skillsability to balance multiple prioritiesability to work independently