Cushman & Wakefield

Senior Marketing Specialist

Cushman & Wakefield

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Colorado, Illinois, Texas • 🇺🇸 United States

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Salary

💰 $85,000 - $100,000 per year

Job Level

Senior

About the role

  • The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line.
  • Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc.
  • Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management/coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
  • Collaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiatives
  • Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
  • Partner with other service line marcom professionals to coordinate project resources
  • Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
  • Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
  • Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
  • Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
  • Oversee ongoing web site needs and improvements including landing pages to enable campaigns
  • Create and maintain service line collateral and BD baseline content.

Requirements

  • Bachelor’s Degree required, Marketing & Communications, (preferably in journalism, English, marketing or public relations)
  • 6+ years of marketing and/or communications experience preferred
  • Exceptional project management and organizational skills
  • Ability to interface and communicate with internal clients
  • Excellent oral and written communication skills
  • Strong analytical, problem solving, and conceptual skills
  • High level of proficiency in Microsoft Office Suite
  • Proficiency with Adobe InDesign
  • Marketing and communications experience within Commercial Real Estate industry would be ideal, interest is a must
  • Ability to independently achieve successful outcomes on all executed activities with minimal supervision
  • Strong time management, organizational, and prioritization skills.
  • Must have the ability to balance multiple priorities and projects simultaneously.
  • Self-motivated approach with the ability to take initiative but works well in a group environment.
Benefits
  • health insurance
  • vision insurance
  • dental insurance
  • flexible spending accounts
  • health savings accounts
  • retirement savings plans
  • life insurance
  • disability insurance programs
  • paid and unpaid time away from work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
project managementemail marketingweb content creationthought leadershipresearch reportsmarketing collateralkey performance indicatorscontent developmentanalytical skillsproblem solving
Soft skills
organizational skillscommunication skillstime managementprioritization skillsself-motivatedinitiativecollaborationinterpersonal skillsability to balance multiple prioritiesability to work independently
Certifications
Bachelor’s Degree in Marketing & Communications
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