Marketing

• The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line.
• Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc.
• Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management/coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
• Collaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiatives
• Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
• Partner with other service line marcom professionals to coordinate project resources
• Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
• Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
• Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
• Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
• Oversee ongoing web site needs and improvements including landing pages to enable campaigns
• Create and maintain service line collateral and BD baseline content.

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