Lead the strategic positioning, go-to-market strategy, and revenue-driving initiatives for the professional learning portfolio
Develop market-informed growth strategy for Professional Learning & Services
Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities
Define data-informed strategies to increase attach and grow professional learning revenue
Lead differentiated positioning and messaging across the portfolio

Requirements

Bachelor’s Degree or equivalent experience
5+ years of Product Marketing experience
Demonstrated success leading revenue-driving go-to-market initiatives
Experience developing sales enablement tools and partnering on campaign strategy
Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms

Benefits

Medical, dental, vision, and basic life insurance
401k plan with employer match
Flexible vacation and sick policy
Twelve paid holidays
Winter office closure between Christmas and New Year's
Additional perks and benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingSales EnablementMarket ResearchCompetitive IntelligenceWin/Loss AnalysisData-informed StrategiesRevenue-driving InitiativesCampaign StrategyCross-functional LeadershipProject Management

Soft Skills

Strategic PositioningCommunicationAnalytical ThinkingCollaborationProblem SolvingLeadershipOrganizational SkillsCustomer InsightsAdaptabilityTime Management

Certifications

Bachelor’s Degree