Curriculum Associates

Product Marketing Manager, Mathematics

Curriculum Associates

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $69,250 - $118,250 per year

About the role

  • Develop, write, and maintain high-quality marketing materials, including brochures, sell sheets, presentations, white papers, FAQs, and digital assets for use across sales, marketing, and enablement teams.
  • Support the Director and AVP of Product Marketing in planning and executing marketing plans for the core mathematics portfolio (English and Spanish), including print programs, digital learning materials, and related services.
  • Coordinate and manage day-to-day go-to-market activities for new and existing mathematics products, ensuring timelines, deliverables, and cross-functional inputs stay on track.
  • Conduct ongoing market research and competitive analysis to understand trends, district and state needs, competitor positioning, and product differentiation within the K–12 mathematics landscape.
  • Gather, organize, and synthesize customer insights, field feedback, and internal stakeholder input to support messaging refinement and content development.
  • Partner with product teams to translate product features and instructional design into clear, educator-facing value propositions and messaging.
  • Assist in the creation and upkeep of marketing playbooks and toolkits that enable consistent product positioning and usage across channels.
  • Support state adoption efforts by organizing adoption-related materials and contributing to competitive comparisons and analyses.
  • Coordinate with sales, regional marketing, enablement, and services teams to ensure marketing materials are accurate, accessible, and aligned to field needs.

Requirements

  • 3 or more years of experience in K–12 Education, Educational Technology, or Educational Publishing, with experience supporting marketing, product, curriculum, or go-to-market efforts.
  • Experience contributing to or executing marketing initiatives, content development, or product launches in a cross-functional environment.
  • Strong execution and organizational skills, with the ability to manage multiple projects, timelines, and deliverables simultaneously.
  • Excellent writing and content development skills, with attention to detail and the ability to translate complex product information into clear, compelling marketing materials.
  • Analytical mindset with experience conducting market research, competitive analysis, and synthesizing insights into actionable outputs.
  • Collaborative working style with the ability to coordinate across cross-functional teams and incorporate feedback effectively.
  • Clear and professional communication skills, both written and verbal.
  • Ability to quickly learn, evaluate, and apply new tools, platforms, and methodologies in a changing environment.
  • Experience running experiments, analyzing results, and refining approaches to improve performance and efficiency.
  • Proven ability to incorporate feedback, adjust processes, and evolve execution based on outcomes and constraints.
  • Hands-on use of new technologies, including generative AI, to streamline workflows, generate insights, and increase impact.
  • Familiarity with the K–12 curriculum market and instructional landscape.
  • Passion for education and interest in supporting improved teaching and learning outcomes through high-quality mathematics products and services.
  • Bachelor’s degree required.
Benefits
  • Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
  • Employees can enroll in our company’s 401k plan and receive an employer match.
  • Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's.
  • A number of additional perks and benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentmarket researchcompetitive analysisproject managementmarketing initiativesproduct launcheswritingdata analysiseducator-facing messagingK–12 curriculum
Soft Skills
organizational skillscollaborative working stylecommunication skillsattention to detailanalytical mindsetability to manage multiple projectsincorporating feedbackadaptabilityexecution skillssynthesizing insights
Certifications
Bachelor’s degree