Senior Product Marketing Manager, Science Marketing
Curriculum Associates
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $81,500 - $139,500 per year
Job Level
About the role
- Collaborate with the AVP of Product Marketing to develop and execute comprehensive marketing strategies to promote Curriculum Associates’ core science portfolio (English and Spanish)
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Gather and analyze customer insights, surveys, and feedback from cross functional stakeholders to refine messaging and inform product and service strategies.
- Collaborate with product development teams to ensure alignment between product features, target audience needs, and marketing strategies.
- Develop value propositions, messaging pillars, product story, and competitive differentiation to drive adoption, engagement, and retention.
- Create and deliver a high-quality comprehensive marketing playbook with print collateral, white papers, and digital assets for multi-channel use cases.
- Execute GTM strategies for new and existing science products, ensuring alignment across sales, regional marketing, enablement, and service teams.
- Collaborate with Adoption Enablement to coordinate plans for state curriculum adoptions, including understanding state-specific standards and requirements, conducting in-depth competitive analyses, and working with local sales and services teams, Regional Marketing to craft executable plans that maximize success.
- Build and maintain strong relationships with key stakeholders, including sales teams, partner success teams, authors, advisors, and industry partners.
Requirements
- Knowledge of K–12 science curriculum market; specifically in grades 6–8.
- Passion for education and a commitment to improving learning outcomes through innovative digital-first science product solutions.
- Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth.
- 5+ years of proven experience in K–12 core curriculum product marketing within the educational publishing or ed tech industry, with a strong understanding of curriculum standards, legislation, educational materials, digital-first curriculum development, and K–12 markets.
- Experience working cross functionally across a team of marketing professionals, fostering a collaborative and high-performance work environment.
- Bachelor’s degree required; master’s degree preferred.
Benefits
- medical, dental, vision, and basic life insurance
- 401k plan with employer match
- flexible vacation and sick policy
- twelve paid holidays
- winter office closure between Christmas and New Year's
- number of additional perks and benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesmarket researchcustomer insights analysisvalue propositionsmessaging developmentGTM strategiescompetitive analysisdigital-first curriculum developmentprint collateral creationmulti-channel marketing
Soft skills
collaborationrelationship buildingcommunicationteamworkleadershipproblem-solvingadaptabilitycreativitystrategic thinkinghigh-performance work environment
Certifications
Bachelor's degreeMaster's degree