CuringBusy

Digital Marketing

• Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs.
• Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
• Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
• Manage email campaigns, including segmentation strategies & automation pieces.
• Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
• Design, build, and maintain our social media presence.
• Design and manage Social media and digital marketing Advertising campaigns, and implement social media strategy to align with business goals.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Digital Marketing Specialist – Project Coordinator

Software Engineer

• Develop, customize, and optimize modules within Zoho One, Zoho CRM, and Zoho Recruit
• Create and implement automation, workflows, blueprints, custom functions (Deluge), and process builder setups
• Configure custom fields, page layouts, pipelines, assignment rules, and approval processes
• Build and maintain API integrations with third-party applications as needed
• Set up email templates, communication workflows, and candidate/lead pipelines in Zoho Recruit & CRM
• Troubleshoot system issues, fix bugs, and ensure smooth platform performance
• Generate and automate reports, dashboards, and analytics
• Work closely with the team to understand business requirements and convert them into scalable Zoho solutions
• Maintain documentation for all changes and configurations

Freelance Zoho Developer, ZohoOne – Recruit & CRM

Executive Assistant

• Provide leadership and guidance to team members, fostering a collaborative and productive work environment.
• Serve as clients' primary point of contact, building and maintaining strong relationships.
• Oversee administrative tasks related to project management, including scheduling meetings, preparing reports, managing documentation, and ensuring the timely completion of deliverables.
• Utilize project management tools and methodologies to plan, execute, and monitor project activities.
• Identify potential risks and issues impacting project delivery, and develop mitigation strategies to address them proactively.

Executive Virtual Assistant – Freelancer

• Develop effective digital marketing plans to drive our products/services awareness that align with the company's business needs.
• Website development on WordPress.
• Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
• Lead paid social media strategies & campaigns (LinkedIn, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
• Manage email campaigns, including segmentation strategies & automation pieces.
• Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
• Design, build, and maintain our social media presence.
• Design and manage Social media and digital marketing Advertising campaigns, and implement social media strategy to align with business goals.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Digital Marketing Specialist – Project Coordinator

Freelance Zoho Developer, ZohoOne – Recruit & CRM

Executive Virtual Assistant – Freelancer

Digital Marketing Expert – Freelancer