About the role
- Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
- Segment audiences for personalized and behavior-based campaigns.
- Manage and maintain email databases to ensure accuracy, list health, and deliverability.
- Conduct A/B testing on subject lines, content, and CTAs to improve performance.
- Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).
- Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).
- Work with sales and marketing teams to align email strategies with business goals.
- Collaborate with designers and copywriters to produce compelling, on-brand email content.
- Provide insights and recommendations based on campaign performance data.
- Continuously refine segmentation, personalization, and automation strategies.
- Stay updated on email marketing best practices, industry trends, and emerging tools.
- Explore integrations with CRM, website, and paid marketing channels to enhance results.
Requirements
- Proven experience in email marketing, with a strong track record of managing successful campaigns.
- Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).
- Strong understanding of audience segmentation, automation, and deliverability best practices.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Excellent copywriting and communication skills.
- Basic design skills in Canva or similar (bonus).
- Highly organized, detail-oriented, and able to manage multiple campaigns at once.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingaudience segmentationautomationA/B testingdata analysiscopywritingemail deliverabilitycampaign optimizationemail compliance
Soft skills
organizational skillsdetail-orientedcommunication skillscollaborationanalytical mindset