About the role
- Design and launch multi-channel outbound campaigns targeting coffee roasters, equipment technicians, and commercial buyers
- Build sophisticated prospecting workflows using AI enrichment, intent signals, and modern sales tools
- Collaborate with marketing to create seamless alignment between outbound, SEO, and event strategies
- Continuously optimize messaging, cadence, and targeting based on conversion data
- Identify, negotiate, and close high-value referral partnerships that deliver qualified leads
- Build and scale an affiliate/partner program that generates revenue at lower CAC than paid channels
- Create co-marketing opportunities that expand brand reach and drive mutual value
- Manage CRM infrastructure to track the complete customer journey from prospect to expansion
- Design end-to-end outbound strategy with clear playbooks and repeatable processes
- Build executive-level dashboards tracking pipeline health, conversion rates, and revenue expansion
- Identify and execute upsell/cross-sell opportunities across product lines and brands
Requirements
- 4+ years in B2B sales, partnerships, or go-to-market roles (wholesale, SaaS, or marketplace experience strongly preferred)
- Proven track record building outbound programs from zero using modern sales tech (HubSpot, Clay, Apollo, Instantly, etc.)
- Early-stage DNA: You've thrived in Seed to Series C environments where you build processes, not just follow them
- Data fluency: Comfortable with KPI reporting, pipeline forecasting, and presenting performance metrics to leadership
- Relationship excellence: Natural connector who builds trust quickly and maintains long-term partnerships
- Experience with SaaS sales methodologies, RevOps, or account-based marketing/sales
- Background in channel sales, distribution partnerships, or reseller networks
- Deep familiarity with HubSpot CRM, marketing automation, and attribution modeling
- Knowledge of coffee, specialty food, or foodservice industries
- Flexible schedule with opportunities for growth
- Work remotely from the comfort of your own home
- Join a dynamic and passionate international team in the exciting world of coffee
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B salesoutbound programsKPI reportingpipeline forecastingaccount-based marketingSaaS sales methodologiesnegotiationdata analysispartner program developmentconversion optimization
Soft skills
relationship buildingtrust buildingcollaborationcommunicationstrategic thinkingproblem solvingadaptabilityleadershipcreativitydata fluency