Develop and own an integrated marketing strategy across B2C, DTC, and B2B channels with defined KPIs, forecasting models, and a consistent reporting cadence that keeps leadership aligned on performance and pipeline health.
Map and optimize the full customer journey using data, marketing automation, CRM (Salesforce), and analytics platforms (Google Analytics) to improve conversion from awareness through close.
Build and lead a high-performing marketing team with clearly defined roles, measurable KPIs, and a culture of focus, accountability, and professional growth.
Own and optimize multi-channel campaign execution across paid search, paid social, email/SMS, and programmatic to drive lead generation and conversion across Cubby’s B2B2C sales journey.
Own end-to-end positioning, messaging, and brand identity across B2B and B2C audiences, ensuring Cubby resonates with the families who need us most, particularly those navigating complex care decisions.
Partner with Sales to develop B2B content (white papers, case studies, sales enablement) and strategically position Cubby’s offerings across payers, providers, DMEs, and end users.
Lead Go-To-Market strategy for new product launches, including naming, messaging, asset development, and cross-functional coordination.

Requirements

7+ years of progressive marketing experience, including at least 3 years in a senior leadership role with full ownership of a marketing function and a team.
Proven track record of building and executing integrated marketing strategies across B2C, DTC, and B2B channels with measurable business outcomes (revenue growth, conversion improvement, pipeline development).
Demonstrated experience mapping and optimizing complex, multi-stakeholder customer journeys using data; proficiency in Salesforce CRM and Google Analytics or equivalent platforms required.
Proven ability to hire, manage, and develop a team of 3+ marketing specialists with clearly defined roles and measurable KPIs.
Strong analytical skills with demonstrated ability to build forecasting models, interpret performance data, and use insights to drive strategic decisions.
Hands-on campaign management experience across at least 3–4 paid and owned channels (paid search, paid social, email/SMS, programmatic).
AI fluency: treats AI tools as a force multiplier across content, analytics, campaign optimization, and reporting, not as a novelty.
Strategic thinking: can see where the business needs to go, build the plan to get there, and bring others along. Connects day-to-day marketing decisions to long-term revenue outcomes.
Track record of developing people: coaches direct reports to grow and delivers measurable improvement across the team.

Benefits

Compensation: At Cubby, we reward great performance with clear, motivating compensation.
Total Comp for this Role: $180,000-$213,000
Base Salary: $150,000-$177,000
Performance Bonus: Up to 20% of your base salary if targets are hit
Stock Options - Equity Ownership
Health, Dental, and Vision Insurance
Unlimited PTO & Sick/Wellness Hours
12 paid holidays, a paid Volunteer Day and a Powder Day
401k with a company match
Hybrid Work Model: Monday-Wednesday in the office, optional work from home Thursday-Friday
Mac, standing desk, and high-end accessories at the office + a work-from-home stipend to purchase equipment needed for home offices
Paid parking
Annual staff retreat
Stocked kitchen and bimonthly team lunches in our beautiful Denver HQ
Growth opportunities at a start-up with a life-changing mission

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

integrated marketing strategycustomer journey mappingcampaign managementforecasting modelsdata analysislead generationconversion optimizationB2C marketingB2B marketingDTC marketing

Soft Skills

leadershipstrategic thinkinganalytical skillsteam developmentaccountabilitycommunicationcoachingfocusprofessional growthcollaboration