Cubby Beds

Chief Marketing Officer

• Develop and own an integrated marketing strategy across B2C, DTC, and B2B channels with defined KPIs, forecasting models, and a consistent reporting cadence that keeps leadership aligned on performance and pipeline health.
• Map and optimize the full customer journey using data, marketing automation, CRM (Salesforce), and analytics platforms (Google Analytics) to improve conversion from awareness through close.
• Build and lead a high-performing marketing team with clearly defined roles, measurable KPIs, and a culture of focus, accountability, and professional growth.
• Own and optimize multi-channel campaign execution across paid search, paid social, email/SMS, and programmatic to drive lead generation and conversion across Cubby’s B2B2C sales journey.
• Own end-to-end positioning, messaging, and brand identity across B2B and B2C audiences, ensuring Cubby resonates with the families who need us most, particularly those navigating complex care decisions.
• Partner with Sales to develop B2B content (white papers, case studies, sales enablement) and strategically position Cubby’s offerings across payers, providers, DMEs, and end users.
• Lead Go-To-Market strategy for new product launches, including naming, messaging, asset development, and cross-functional coordination.

Director of Marketing

Executive Assistant

• Act as a trusted advisor, proactively managing and protecting the C-Suite’s time and energy.
• Keep the C-Suite aligned with strategic priorities and ensure follow-through on key initiatives.
• Drive and quarterback special projects, coordinating cross-functional teams.
• Act as a sounding board and thought partner for decisions, priorities, and communications.
• Support the C-Suite and executive team operations by managing meetings, KPI reports, preparing for board meetings, and project management.
• Track tasks, projects and deadlines via ClickUp.
• Assist with vendor management - communications, contract management, deadline adherence, etc.
• Own and optimize the C-Suite’s calendar, coordinating meetings, travel, and events.
• Help plan and facilitate events such as board dinners, offsites, and recruiting initiatives.
• Draft, edit, and polish C-Suite communications, decks, and briefing docs to be clear, compelling, and on-brand.
• Build strong relationships across the leadership team and the broader company. Assist with company and people operations administrative tasks as needed to keep the business running smoothly.

Senior Executive Assistant

QA Engineer

• Keep the Quality Management System audit-ready by maintaining accurate, current training records, controlled documents, and quality records.
• Maintain 100% training compliance by ensuring required training is assigned, completed, and tracked on time across the organization.
• Ensure employees complete required training on schedule through clear assignments, tracking, and follow-up.
• Meet change order turnaround time targets by reviewing, coordinating, and closing document updates within defined timelines
• Complete quality documentation accurately and on time, including CAPAs, nonconformances, batch record reviews, design documentation, and validation records.
• Support supplier quality activities by tracking issues, reviewing documentation, and helping drive resolution.
• Provide practical quality support to internal teams to help them meet requirements without adding unnecessary complexity.

Director of Marketing

Senior Executive Assistant

Quality Assurance Engineer