Social Media Advertising Strategist
Abe
Senior Social Media Manager – C-Level Executives
CSuite Content
full-time
Posted on:
Location: 🇨🇦 Canada
Visit company websiteSalary
💰 CA$70,000 - CA$85,000 per year
Job Level
Senior
About the role
- Drafting intelligent, insightful, catchy and creative LinkedIn updates for clients
- Community building and engagement: monitoring client social feeds, identifying opportunities for engagement, supercharging follower growth
- Developing campaign ideas for increasing clients’ following on LinkedIn, including paid social media and drafting copy for ads
- Monitoring and reporting: tracking content metrics and supporting with social media performance reports
- Interfacing with world-class business leaders: asking interview questions, gathering useful ideas, sharing drafts, incorporating edits
- Collaborating with client teams: working directly with our point of contact and other relevant members of their team (such as marketing and HR) to provide strategic input and support and create company-aligned content when necessary
Requirements
- Bachelor’s degree or equivalent in communications, PR, journalism, business, creative writing or English
- A minimum of 5 years of experience in a business communications environment (ideally related to creating written content for corporate leaders: social updates, blog posts, speeches, etc.)
- A portfolio of ghostwriting or brand-writing experience: published social updates, blog posts, or other written content that illustrates your writing prowess and ability to generate high-performing content
- Strong understanding of LinkedIn platform and features and a track record of growing a following with engaging updates that are thought-provoking, intelligent and reflect appropriate tone
- Professionalism and maturity to work with high-level business leaders
- Self-motivated, adaptable and able to complete projects without direct supervision
- Some experience managing social media accounts for brands, influencers or executives
- Content marketing experience (nice to have)
- Some basic design and creative work experience: Developing visual assets for social media using Canva, InDesign or other programs (nice to have)
- Experience buying social media ads on LinkedIn (nice to have)
- Experience with leveraging video for social (nice to have)
