Social Media Strategist
VERB Interactive
full-time
Posted on:
Location Type: Hybrid
Location: Halifax • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the development of annual social strategies, content calendars, and quarterly plans, ensuring to base them on research and analysis
- Review monthly dashboards and adjust strategy based on performance
- Plan, write and share social copy and blogs that are accurate, grammatically correct, and on-brand
- Create and maintain editorial calendars
- Coordinate brainstorms and create tickets
- Coordinate and review user-generated content (UGC)
- Monitor social content for comments and engagement
- Proof-read and edit work of colleagues
- Demonstrate and apply knowledge of social media strategy, tactics, and supporting tools
- Provide recommendations to clients based off social media analytics and insights
- Research and stay on top of marketing trends, best practices, social channels and strategies, and keep clients up-to-date on these developments
- Research new tools, channels, strategies, and draft annotated POV documents for clients and internal teams
- Collaborate with other teams (Creative, SEO, Analytics, Paid Media), setting up brainstorms to generate ideas and insights
- Oversee projects from start to finish and delegate as required (i.e, manage the timeline, budget, deliverables while collaborating with multi-departmental teams)
- Identify opportunities to improve team efficiencies and strategic deliverables and work with the Social Strategy Lead to implement
- Coach and, support Social Consultants and Coordinators, providing constructive advice and acting as an escalation point for client issues as required
- Effectively manage multiple deadlines and clients simultaneously
- Use scheduling, monitoring, reporting, and posting tools, as required
- Support with new business initiatives, as requested by leadership
Requirements
- 3+ years of experience in digital marketing
- Post-secondary education with a focus in public relations, marketing, journalism, communications, advertising, business, or equivalent experience
- Proven experience developing and executing highly creative and effective social media and editorial content, strategies, and campaigns
- Experience measuring success by numbers and are able to share those insights with clients in an easy- to-understand way
- Ability to oversee management of accounts, understanding project scopes and requirements
- Comfortable bringing forth suggestions for project and process efficiencies
- Demonstrated ability to create and present creative ideas and solutions to clients and internal stakeholders
- Up-to-date with the latest technology and trends in the world of digital and social marketing and able to apply educated recommendations to clients based on this knowledge
- Possesses a strong creative mindset and a strong attention to detail
- Strong troubleshooting and problem-solving skills
- Excellent time management skills with the ability to meet tight deadlines
- Excellent written and verbal communication
- Highly organized with the ability to function in a fast-paced business environment
Benefits
- 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
- A healthy living account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Remote and flexible work arrangements
- Transit and fitness discounts
- Recreational sports teams
- Learning and development opportunities with a multitude of resources
- Internal recognition programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingsocial media strategycontent creationeditorial contentsocial media analyticsproject managementcreative problem-solvingdata analysiscopywritingproofreading
Soft skills
communicationtime managementorganizational skillscollaborationcreativityattention to detailtroubleshootingleadershipclient managementadaptability