VERB Interactive

Social Media Manager

• Lead the development of annual social strategies, content calendars, and quarterly plans, ensuring to base them on research and analysis
• Review monthly dashboards and adjust strategy based on performance
• Plan, write and share social copy and blogs that are accurate, grammatically correct, and on-brand
• Create and maintain editorial calendars
• Coordinate brainstorms and create tickets
• Coordinate and review user-generated content (UGC)
• Monitor social content for comments and engagement
• Proof-read and edit work of colleagues
• Demonstrate and apply knowledge of social media strategy, tactics, and supporting tools
• Provide recommendations to clients based off social media analytics and insights
• Research and stay on top of marketing trends, best practices, social channels and strategies, and keep clients up-to-date on these developments
• Research new tools, channels, strategies, and draft annotated POV documents for clients and internal teams
• Collaborate with other teams (Creative, SEO, Analytics, Paid Media), setting up brainstorms to generate ideas and insights
• Oversee projects from start to finish and delegate as required (i.e, manage the timeline, budget, deliverables while collaborating with multi-departmental teams)
• Identify opportunities to improve team efficiencies and strategic deliverables and work with the Social Strategy Lead to implement
• Coach and, support Social Consultants and Coordinators, providing constructive advice and acting as an escalation point for client issues as required
• Effectively manage multiple deadlines and clients simultaneously
• Use scheduling, monitoring, reporting, and posting tools, as required
• Support with new business initiatives, as requested by leadership

Social Media Strategist