CSP GmbH & Co. KG

Chief Marketing Officer

• You further develop the marketing strategy and are responsible for its implementation, working closely with executive management, sales and product management.
• You sharpen brand and product positioning across clearly defined target customer segments in the manufacturing industry.
• You build Account-Based Marketing: selecting and prioritizing target accounts together with sales, running account-specific campaigns and content, coordinating with account teams and measuring success at the account level.
• You design and manage go-to-market initiatives for products, solutions and market segments.
• You expand the thought-leadership position: content, formats, campaigns and speaker roles, for example around the "Systemblick" podcast.
• You align marketing and sales on lead generation, pipeline development and conversion, and make impact visible using clear KPIs.
• You strategically manage external communications and PR, and prioritize external service providers and agencies.
• You further develop the employer positioning together with HR.
• You lead, coach and develop your team and plan the marketing budget.
• You report directly to executive management.

Head of Marketing