Head of Marketing

CSP GmbH & Co. KG

Head of Marketing leading ABM, positioning, demand generation, and go-to-market for CSP’s digital-factory software. Managing a four-person team and connecting marketing performance to revenue growth in Germany.

Posted 8/13/2026full-time🇩🇪 GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Software Marketing, with a strong focus on Account-Based Marketing, demand generation, and go-to-market strategies for complex products. Proficient in managing marketing KPIs and leading teams while collaborating effectively in both German and English.

Highest-signal resume keywords

Account-Based Marketing ManagementDemand Generation StrategyGo-To-Market InitiativesLeadership and Team DevelopmentB2B Software Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account SelectionCampaign OrchestrationKPI ManagementDemand GenerationGo-To-Market Strategy

Soft Skills

Team LeadershipCollaborationCommunication

Tools & Technologies

HubSpot

Industry Keywords

B2B MarketingManufacturing IndustryProduct PositioningLead GenerationExternal Communications

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

You further develop the marketing strategy and are responsible for its implementation, working closely with executive management, sales and product management.
You sharpen brand and product positioning across clearly defined target customer segments in the manufacturing industry.
You build Account-Based Marketing: selecting and prioritizing target accounts together with sales, running account-specific campaigns and content, coordinating with account teams and measuring success at the account level.
You design and manage go-to-market initiatives for products, solutions and market segments.
You expand the thought-leadership position: content, formats, campaigns and speaker roles, for example around the "Systemblick" podcast.
You align marketing and sales on lead generation, pipeline development and conversion, and make impact visible using clear KPIs.
You strategically manage external communications and PR, and prioritize external service providers and agencies.
You further develop the employer positioning together with HR.
You lead, coach and develop your team and plan the marketing budget.
You report directly to executive management.

Requirements

What you’ll need

Several years of experience in B2B software marketing, ideally in an industrial or manufacturing environment.
Required: You have demonstrably built or managed Account-Based Marketing and understand practical execution—from account selection and orchestrated campaigns to per-account reporting.
Leadership experience and enthusiasm for developing a team.
Proven success in demand generation and go-to-market for complex, solution-based products with longer sales cycles.
Confident handling of marketing KPIs and common tools; we work with HubSpot.
Business-fluent German and English, including for collaboration with our US subsidiary.
Willingness to travel to our locations, trade shows and events.

Benefits

Comp & perks

Scope to shape the role: you will expand the marketing function rather than just maintain it.
Short decision-making paths and direct access to executive management.
A team that already covers the operational base: strategy, content, operations and events are staffed.
Remote working model with regular on-site presence at our locations and at events.
A product with a clear narrative and customers across the manufacturing industry, from SMEs to automotive OEMs.
A culture where colleagues address each other informally.
More than ten office dogs.