CSC Generation

Integrated Brand Marketing Manager – Retail, Services

CSC Generation

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop integrated marketing strategies for retail programs, store-led initiatives, and customer services within enterprise and Hard Goods GTM priorities defined by the Director of Integrated Marketing.
  • Translate customer behavior, store insights, and service needs into focused strategies that support traffic, engagement, and conversion.
  • Ensure Retail & Services storytelling reinforces brand consistency while delivering measurable business impact.
  • Develop and own integrated briefs for Retail & Services initiatives once prioritized through the integrated intake and GTM process, including seasonal programs, service launches, evergreen retail experiences, and in-store storytelling.
  • Translate Retail, Store Ops, and Services insights into clear, actionable briefs that guide creative and channel execution.
  • Partner with Creative, Social, PR, Site & Digital, Email & SMS, and Store Ops to align messaging, timing, and execution.
  • Ensure Retail & Services initiatives ladder up to broader Hard Goods and brand priorities.
  • Serve as the primary day-to-day marketing partner to Retail, Store Operations, and Services teams.
  • Partner with the Director of Integrated Marketing to ensure Retail & Services needs are surfaced, aligned, and delivered through the integrated GTM plan.
  • Collaborate with Marketing Ops to align plans with timelines, budgets, capacity, and executional feasibility.
  • Partner with Creative to ensure retail and service strategies are translated into compelling, platform-appropriate storytelling.
  • Support quarterly and seasonal GTM planning with a Retail & Services lens.
  • Support prioritization of initiatives based on customer impact, brand equity, and commercial opportunity, in partnership with the Director of Integrated Marketing.
  • Ensure retail and services storytelling integrates seamlessly across digital, social, email, and in-store experiences.
  • Track performance of Retail & Services initiatives in partnership with Marketing Ops.
  • Use insights to optimize future planning, storytelling, and customer experience design.
  • Identify opportunities to strengthen alignment between digital storytelling and physical store execution.

Requirements

  • 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, retail, or omnichannel organization.
  • Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
  • Strong experience translating complex business, retail, or service needs into clear integrated briefs that guide creative and channel execution.
  • Proven ability to partner cross-functionally with Retail, Store Operations, Services, Creative, and Channel teams in a matrixed environment.
  • Solid understanding of omnichannel marketing, including digital, social, email, and in-store experiences, and how they work together to drive customer engagement.
  • Experience supporting seasonal or quarterly GTM planning and prioritization processes.
  • Comfort working within structured planning frameworks, timelines, and prioritization models, in partnership with Marketing Operations.
  • Strong strategic thinking, communication, and storytelling skills, with the ability to align diverse stakeholders around a shared point of view.
  • Analytical mindset with experience using performance insights to inform optimization and future planning.
  • Experience in retail, services, hospitality, or consumer brands preferred.
Benefits
  • Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
  • AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
  • Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
  • Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingbrand marketinggo-to-market strategiescustomer-led marketing strategiesinsight-driven marketingomnichannel marketingseasonal GTM planningperformance insightscreative executionchannel execution
Soft Skills
strategic thinkingcommunication skillsstorytelling skillscross-functional collaborationanalytical mindsetstakeholder alignmentcustomer experience designprioritizationorganizational skillspartnership