
Product Director – Banking Engagement
Crypto.com
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $150,000 - $250,000 per year
Job Level
Tech Stack
About the role
- Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
- Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
- Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
- Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
- Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
- Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
- Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
- Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.
Requirements
- 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement
- You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise.
- You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX.
- You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones.
- You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping.
- You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem.
- A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).
Benefits
- Competitive salary
- Attractive annual leave entitlement including: birthday, work anniversary
- 401(k) plan with employer match
- Eligible for company-sponsored group health, dental, vision, and life/disability insurance
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product leadershipA/B testingdata-driven decision makingproduct designuser activationuser engagementcustomer pain point resolutionUX designfinancial features developmentbanking onboarding logic
Soft Skills
structured thinkingcommunication skillscustomer obsessiondata-driven mindsetmentoringcollaborationproblem-solvingstrategic visionteam leadershipcreativity