Partner up with product and strategy teams to own the roadmap for the Exchange vertical.
Develop value propositions that differentiate our platform in a competitive global market.
Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
Work closely with product managers to align on roadmap priorities and customer feedback loops.
Partner up with the product team to manage the go-to-market planning for feature launches.
Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
Feed findings back into product and growth teams to inform prioritization and positioning.
Design lifecycle programs that drive user activation, trading volume, and long-term retention.
Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
Report using tools like GA4, Tableau, Mix panel: work closely with analytics and product to iterate quickly.

Requirements

3 to 5 years of experience in product marketing: ideally crypto background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
Analytical mindset with proficiency in marketing analytics and user research
Experience in regulated industries or financial services is a plus
Bonus: Crypto native or familiarity with community-led growth

Benefits

Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingB2C product launchmarketing analyticsuser researchcopywritingcompetitive benchmarkinguser activationretention strategiesKPI definitioncampaign impact analysis

Soft Skills

communicationcollaborationanalytical mindsetstorytellingcross-functional teamworkbias to actioncreativitylocalizationuser empathyadaptability