Product Marketing Manager
Crux
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Own go-to-market planning and execution for new products, services, and features. Define launch narratives, audiences, and success metrics in partnership with product, commercial, and growth teams.
- Develop clear, differentiated positioning and value propositions that communicate the value of Crux’s products to multiple audiences across the capital ecosystem.
- Work closely with product, market intelligence, and commercial teams to synthesize customer feedback, market dynamics, and competitive signals into actionable product marketing strategies.
- Equip commercial teams with clear product narratives and enablement resources including pitch decks, battlecards, and training materials.
- Build deep understanding of one of the core customer segments Crux serves, including their priorities, workflows, and decision drivers. Use these insights to strengthen positioning, messaging, and go-to-market strategies.
- Serve as the product marketing partner for specific product areas and cross-functional squads, ensuring launches, messaging, and commercial narratives align with customer needs.
Requirements
- 5-7 years of B2B product marketing experience in a startup or high-growth environment.
- Professional experience in financial services.
- Experience supporting multi-product organizations with multiple buyer personas.
- Demonstrated ability to translate complex financial or technical concepts into clear messaging.
- Experience developing sales enablement materials that support customer-facing teams.
- Excellent written and verbal communication skills, with the presence and clarity to communicate effectively with cross-functional teams and senior leadership.
- Analytical and structured thinker who applies first-principles reasoning to complex problems and translates insights into clear positioning and go-to-market strategy.
Benefits
- Competitive compensation package, inclusive of base salary, bonus and equity
- Healthcare benefits, including dependent coverage
- Remote-first company with quarterly onsite meetings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B product marketingsales enablement materialsgo-to-market strategypositioningvalue propositionsmarket intelligencecustomer feedback synthesiscompetitive analysisnarrative developmentanalytical thinking
Soft Skills
written communicationverbal communicationcross-functional collaborationclarity in communicationstructured thinkingfirst-principles reasoningcustomer understandinginsight translationteam enablementleadership presence