Crunch Fitness

Marketing Operations Specialist

Crunch Fitness

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $45,000 - $55,000 per year

About the role

  • Lead implementation and localized adaptation of marketing strategies for new club openings and acquisitions while maintaining brand consistency.
  • Evaluate local market trends and recommend marketing tactics, promotional strategies, and outreach opportunities to support membership growth.
  • Manage project timelines, marketing resource allocation, and vendor coordination for opening and acquisition marketing initiatives.
  • Oversee development, customization, and deployment of signage, graphics, and in-club marketing materials.
  • Select and manage vendors from approved partner networks, ensuring quality, cost-effectiveness, and timely execution of deliverables.
  • Navigate compliance requirements related to signage, permits, and marketing materials by exercising judgment in regulatory processes and timelines.
  • Monitor campaign effectiveness and recommend adjustments to improve performance and return on marketing investment.
  • Support marketing presentation, brand execution, and logistical coordination during community activations and promotional events.
  • Analyze event performance metrics and recommend future engagement strategies based on results and market feedback.
  • Maintain inventory of marketing and event supplies.
  • Manage marketing project workflows and prioritize initiatives across multiple concurrent campaigns and club locations.
  • Maintain and improve marketing operational systems, asset management processes, and workflow efficiencies.
  • Review and approve routine marketing expenditures within designated authority levels and recommend budget adjustments based on performance and project needs.
  • Analyze marketing campaign data and operational performance to provide actionable insights and improvement recommendations.
  • Serve as a liaison between marketing leadership, field operations, and external vendors to ensure alignment with business objectives.
  • Recommend and implement process improvements that increase marketing efficiency, effectiveness, and scalability.
  • Represent the marketing department as a field lead during club openings, acquisitions, and major marketing initiatives.
  • Direct on-site marketing execution, vendor performance, and brand presentation standards.
  • Evaluate field marketing results and provide strategic recommendations to improve future campaign performance and operational consistency.

Requirements

  • 2+ years of experience managing marketing projects, campaigns, or operational marketing initiatives preferred
  • Experience coordinating vendors, marketing campaigns, or event-based marketing initiatives
  • Strong organizational leadership and project management skills
  • Ability to manage multiple priorities while maintaining attention to detail and execution quality
  • Strong written and verbal communication skills
  • Proficiency in Microsoft Office and Google Workspace
  • Experience with Canva or similar marketing design tools preferred
  • Ability to analyze marketing performance metrics and make strategic recommendations
  • Willingness to travel and support field marketing initiatives
  • Valid driver’s license
  • Comfortable working remotely and independently managing assigned projects
Benefits
  • Dental insurance
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesproject managementvendor coordinationcampaign analysisbudget managementmarketing performance metricssignage developmentevent marketingpromotional strategiesasset management
Soft Skills
organizational leadershipattention to detailcommunication skillsstrategic recommendationsprocess improvementtime managementteam collaborationproblem-solvingadaptabilityindependent work
Certifications
valid driver's license