Cruise Planners Travel Agency

Social Media Strategist

Cruise Planners Travel Agency

full-time

Posted on:

Location Type: Hybrid

Location: Coral Springs • Florida • United States

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Job Level

Junior

About the role

  • Co-manage and schedule daily content across multiple social media channels for the Cruise Planners Travel Advisor network and corporate accounts.
  • Maintain a strategic, rolling content calendar for the CPsocial program and Corporate social media channels, producing engaging content that promotes the value of a travel advisor.
  • Research and monitor industry trends, platform updates, and audience preferences to create timely and relevant content.
  • Optimize content for SEO and understand platform algorithms to maximize reach and engagement.
  • Develop content optimized for social media that amplifies the Cruise Planners brand and messaging, inspiring consumers to act.
  • Collaborate and assist the Marketing team with content for travel partner-sponsored initiatives and other marketing materials.
  • Knowledge of Facebook Ads to create effective ad campaigns, monitor and track results.
  • Create and present digital marketing updates and provide continuous education to Home Office Team and Franchisees (includes video updates, live webinars, in-person training, and more).
  • Identify appropriate social media channels for specific business needs and tailor campaigns to the target audience.
  • Conduct research and interviews to learn more about current trends and then contextualizing findings.
  • Analyze results and adjust posts to optimize engagement.
  • Serve as a sales advocate for the CPSocial program to build subscribers in the Pro and Elite levels.

Requirements

  • Minimum 1-3+ years of professional experience working in the travel & hospitality industry.
  • A Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
  • Proven work experience in content production or similar role.
  • A strong portfolio showcasing published content across various formats and platforms.
Benefits
  • Equal employment opportunities (EEO)
  • Professional development and hands-on training
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content productionSEO optimizationsocial media marketingdigital marketingad campaign managementcontent calendar managementaudience analysistrend researchengagement optimizationcontent creation
Soft Skills
collaborationcommunicationpresentation skillstrainingstrategic thinkingcreativityanalytical skillstime managementadaptabilityproblem-solving