Cruise Planners Travel Agency

Social Media Manager

• Co-manage and schedule daily content across multiple social media channels for the Cruise Planners Travel Advisor network and corporate accounts.
• Maintain a strategic, rolling content calendar for the CPsocial program and Corporate social media channels, producing engaging content that promotes the value of a travel advisor.
• Research and monitor industry trends, platform updates, and audience preferences to create timely and relevant content.
• Optimize content for SEO and understand platform algorithms to maximize reach and engagement.
• Develop content optimized for social media that amplifies the Cruise Planners brand and messaging, inspiring consumers to act.
• Collaborate and assist the Marketing team with content for travel partner-sponsored initiatives and other marketing materials.
• Knowledge of Facebook Ads to create effective ad campaigns, monitor and track results.
• Create and present digital marketing updates and provide continuous education to Home Office Team and Franchisees (includes video updates, live webinars, in-person training, and more).
• Identify appropriate social media channels for specific business needs and tailor campaigns to the target audience.
• Conduct research and interviews to learn more about current trends and then contextualizing findings.
• Analyze results and adjust posts to optimize engagement.
• Serve as a sales advocate for the CPSocial program to build subscribers in the Pro and Elite levels.

Social Media Strategist

Sales

• Be the first point of contact for franchise candidates, managing initial outreach, pre-qualification, and other inquiries.
• Qualifies leads to assess their financial capabilities, motivation, background, and alignment with the company's franchisee profile.
• Assists with calendar management, including setting up introductory calls for franchise prospects.
• Maintains accurate records of all interactions and qualifying details in the franchise CRM platform.
• Assists in preparing sales reports and analyzing data to identify trends and opportunities for improvement.
• Works closely with the franchise development team to ensure a continuous flow of qualified leads.
• Coordinates logistics for franchise development events such as Taste of Green and trade shows.
• Provides ongoing administrative support across the franchise sales lifecycle and team needs.

Franchise Sales Associate

Marketing

• Manage the coordination and execution of marketing initiatives that drive brand growth and engagement
• Collaborate with Sales, Training, Technology, and other departments
• Serve as primary point of contact for all Marketing Project Charters
• Manage the Print/Direct Mail production schedule
• Work with senior-level marketing team to introduce and implement new marketing initiatives

Marketing Project Specialist

Full-stack Engineer

• Designs/codes applications following specifications using the appropriate tools
• Maintains and modifies existing applications on their own as well as under direction from senior team members
• Performs maintenance programming for existing codebase
• Performs custom programming as directed
• Assumes responsibility for ongoing development of assigned tasks
• Works with project lead and quality assurance through completion of tasks

Social Media Strategist

Franchise Sales Associate

Marketing Project Specialist

Software Developer – Web Applications