Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients
Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel.
With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies.
Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance
Set up, manage, and optimize performance-driven digital media campaigns.
Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy.
Conduct A/B testing to identify the best-performing elements and maximize campaign ROI.
Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards.
Create reports and presentations that translate performance data into actionable insights for clients.
Monitor emerging trends and technologies to recommend innovative solutions for clients.
Work closely with the Client Leadership team to ensure seamless communication and alignment with client goals.
Maintain relationships with media vendors, issue RFPs, and manage insertion orders (IOs) and campaign budgets.
Support new business efforts by contributing to proposals and media strategies.
Stay up-to-date on digital media advancements and explore opportunities for clients to leverage new platforms and technologies.
Contribute to process improvements and team knowledge sharing to elevate overall performance.

Requirements

3-5 years of experience in digital media planning and campaign execution, ideally within an agency environment or a direct-to-consumer organization.
Demonstrated ability to develop and execute successful campaigns across Paid Search, Social, Programmatic, and other performance channels.
Hands-on experience with Google Ads, Meta Ads Manager and similar platforms.
Proficiency in digital reporting tools like Google Analytics, GA4, Looker Studio, and Excel.
Experience in managing media budgets and providing data-driven optimization recommendations.
Strong analytical skills with the ability to interpret large data sets and deliver actionable insights.
Exceptional organizational skills, with the ability to manage multiple priorities and meet deadlines.
Excellent communication and collaboration skills, with the ability to clearly articulate ideas to both technical and non-technical audiences.
A proactive, solutions-oriented mindset with a passion for digital media and innovation.
Demonstrated proficiency in using AI-powered tools and platforms to accelerate research, testing or generative copy/creative
Experience managing campaigns on Retail Media Networks (RMNs) like Amazon Ads, or Walmart Connect is a significant plus.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsMeta AdsAmazon AdsA/B testingdigital media planningcampaign executiondata analysisperformance optimizationbudget managementdigital reporting

Soft Skills

analytical skillsorganizational skillscommunication skillscollaboration skillsproactive mindsetsolutions-orientedtime managementclient relationship managementteam knowledge sharingpresentation skills