Crossmint

Senior Demand Generation Manager

Crossmint

full-time

Posted on:

Location Type: Hybrid

Location: Miami • Florida • New York • United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Senior

About the role

  • Plan, execute, and optimize multi-channel campaigns across paid search, paid social (LinkedIn, Google Ads), content syndication, webinars, email, and events to drive qualified pipeline.
  • Build and scale ABM programs targeting high-value fintech accounts.
  • Collaborate with sales to define target lists, design 1:1 and 1:few campaigns, and optimize from targeting through conversion.
  • Own HubSpot workflows and marketing automation infrastructure.
  • Build scalable processes, optimize lead scoring and routing, and enable faster campaign execution.
  • Manage paid acquisition with a test-and-iterate approach focused on CAC optimization, conversion rates, and pipeline velocity.
  • Drive SEO/SEM performance in partnership with content.
  • Optimize landing pages, keyword strategies, and conversion paths to increase qualified traffic.
  • Execute event strategies from conference sponsorships to field campaigns that generate pipeline and accelerate deals.
  • Partner with sales on lead handoff, closed-loop reporting, and continuous feedback on lead quality and campaign performance.
  • Own demand gen analytics and attribution. Surface insights that inform budget allocation, channel mix, and campaign strategy.

Requirements

  • 5–7+ years of B2B demand generation experience, ideally in fintech, crypto, payments, or dev tools.
  • Proven track record delivering measurable pipeline growth and revenue impact through full-funnel campaigns.
  • Deep ABM experience building account-based programs from scratch and aligning marketing and sales around target accounts.
  • Strong fluency in funnel metrics, attribution modeling, CAC/LTV, and performance optimization.
  • Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, and ABM platforms (6sense, Demandbase, or similar).
  • Understanding of SEO/SEM fundamentals with experience driving organic and paid search performance.
  • Experience executing event strategies from conference selection to field campaigns that generate qualified pipeline.
  • Startup experience: self-motivated, comfortable with ambiguity, and excited to build systems from first principles.
  • Fast learner who picks up new concepts, industries, and buyer personas quickly and translates them into effective campaigns.
Benefits
  • Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
  • 401(k) Plan.
  • Unlimited, flexible PTO.
  • Flexible work schedule.
  • Company laptop and allowance for any necessary home equipment.
  • Daily stipend for commuting to the office and/or meals.
  • Three company-paid off-sites per year.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationABM programsfunnel metricsattribution modelingCAC optimizationSEOSEMlead scoringcampaign executionpipeline growth
Soft Skills
self-motivatedcomfortable with ambiguityfast learnercollaborationcommunicationprocess optimizationanalytical thinkingstrategic planningfeedback incorporationadaptability