CrossFit, LLC

Affiliate Manager

• Design and produce social media graphics for CrossFit’s affiliate and training channels, spotlighting the value of affiliation through compelling visuals and community storytelling
• Support CrossFit and CrossFit Games social accounts with graphic design as directed and prioritized by the marketing team
• Develop evergreen social content that reinforces affiliate program messaging and drives ongoing awareness
• Create digital assets for CrossFit Affiliate event promotion, including conference lead-up campaigns, on-site activation materials, and post-event recap content
• Assist with page copy updates and content refreshes for affiliate-facing web properties, including the Affiliate Toolkit (ATK)
• Create and update thumbnail graphics, evergreen visuals, and adapted versions of existing design assets
• Ensure all digital assets are on-brand, current, and optimized for the affiliate audience
• Support ongoing site maintenance, including updating evergreen content and flagging outdated or inaccurate information
• Assist in briefing and planning campaign content assets across key initiatives, including the 2026 CrossFit Owners and Coaches Conference, brand campaigns, and affiliate programs
• Support tactical execution of always-on initiatives such as owner town hall communications, email campaigns, and recurring affiliate resources
• Collaborate with the Director of Community Marketing to align content output with campaign calendars and strategic priorities
• Assist in coordinating content handoffs and ensure assets are delivered on time and channel-ready
• Partner with Content and Social teams to ensure affiliate content aligns with broader CrossFit brand standards
• Coordinate with publishing teams to ensure timely and accurate asset delivery
• Provide support for graphic design needs across the marketing team as capacity allows, particularly for affiliate-adjacent channels

Affiliate Marketing, Digital Content – Contractor

Marketing

• Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms
• Translate campaign briefs into detailed channel plans, timelines, and deliverables
• Ensure all campaigns launch on time with consistent messaging and a unified user experience
• Own and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishing
• Establish best practices for channel usage, cadence, and formatting
• Optimize channel performance through ongoing improvements to timing, structure, and delivery
• Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control
• Establish and manage workflows for campaign setup, approvals, QA, and deployment
• Own marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the team
• Maintain tracking standards, including links, tagging, and campaign setup
• Manage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiences
• Execute targeting strategies based on campaign briefs and organizational priorities
• Maintain audience data hygiene and operational consistency across platforms
• Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics
• Develop and maintain dashboards and regular reporting cadences
• Provide visibility into channel performance to support broader campaign analysis
• Partner with Integrated Marketing to align on campaign priorities, messaging, and timing
• Collaborate with Content & Creative to ensure assets are channel-ready and optimized for distribution
• Support Community Marketing with execution of affiliate and community-facing communications
• Partner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflows
• Collaborate with a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
• Foster a culture of innovation, collaboration, and continuous learning within the team.

Affiliate Marketing, Digital Content – Contractor

Director, Channel Marketing