Collaboratively build the campaign calendar for the EMEA communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
Lead the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
Manage a robust, always-on testing calendar to drive optimizations across CRM channels
Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
Partner with internal data teams to continually improve targeting and measurement capabilities
Be responsible for the health and performance of the customer database
Assist in budget forecasting and reporting

Requirements

Bachelor’s Degree or equivalent experience in Marketing, Communications, Advertising or related field
5+ years digital marketing experience working in a fast-paced environment
Knowledge of website analytics tools
Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
Proven campaign management experience defining targeting strategies that get results
Team player with demonstrated ability to work effectively with multiple cross-functional groups
Strong analytical and problem solving skills
Strong project and time management skills
Strong communication skills with the ability to gain alignment and problem solve collaboratively
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
Results oriented with a bias for action.

Benefits

medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcampaign managementwebsite analyticstargeting strategiesSalesForce Marketing Cloudcampaign optimizationcustomer database managementbudget forecastingcontent creationquality assurance

Soft Skills

team playeranalytical skillsproblem solvingproject managementtime managementcommunication skillsinitiativecollaborationresults orientedorganizational effectiveness

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Advertising