Crocs, Inc.

Digital Marketing Specialist – Paid Media, Marketplaces

Crocs, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Broomfield • Colorado • United States

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Salary

💰 $65,000 - $75,000 per year

About the role

  • Support strategy, execution, and optimization of paid media campaigns across Amazon, TikTok Shop, Rakuten, Naver, and other marketplace platforms in Japan and Korea.
  • Manage and direct agency partners to ensure alignment with performance goals and brand strategy.
  • Implement self-service ad campaigns on marketplace platforms such as TikTok Shop Ads.
  • Own full-funnel Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
  • Monitor campaign performance, conduct deep-dive analyses, and implement robust A/B testing strategies.
  • Allocate and manage paid media budgets to meet both short- and long-term revenue goals.
  • Develop and present clear, actionable reports on campaign performance and testing outcomes to inform strategic decisions.
  • Utilize data analytics to inform decision-making and continually enhance campaign effectiveness.
  • Collaborate with cross-functional teams (e.g., GTM, sales, planning) to align marketing efforts with business objectives.
  • Stay current on digital marketing trends, tools, and best practices, serving as the in-house subject matter expert for marketplace paid media.

Requirements

  • BS or BA in business, merchandising, marketing, or related field – or equivalent years of relevant and related experience
  • 2+ years of experience in Digital Marketing required with hands-on experience in paid search and product feed marketing
  • Experience within Amazon Ads, Naver, TikTok Shop, or other marketplace platforms is highly desirable
  • Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.)
  • Highly Passionate about performance marketing and possesses the ability to manage the business by the numbers
  • Demonstrated ability to develop strong partnerships and lead change across an organization
Benefits
  • medical, dental, and vision coverage
  • life and AD&D insurance
  • short and long-term disability coverage
  • paid time off
  • employee assistance program
  • participation in a 401k program that includes company match
  • company incentive program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media campaignsA/B testingdata analyticsAmazon Advertisingpaid search marketingproduct feed marketingdigital marketingcampaign performance analysisbudget managementeCommerce marketing
Soft Skills
strategic thinkingcollaborationcommunicationpartnership developmentleadershipanalytical skillsadaptabilitypassion for performance marketingreportingproblem-solving