Crocs, Inc.

Digital Marketing Specialist – Paid Search, Shopping

Crocs, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Broomfield • Colorado • United States

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Salary

💰 $65,000 - $75,000 per year

About the role

  • Plan, execute, and optimize paid search and shopping/Pmax campaigns on various platforms (Google, Microsoft)
  • Conduct keyword research, audience targeting, and bid strategy development
  • Use bidding tools & technology to improve performance of branded keyword campaigns
  • Report on paid search & shopping marketing results to team and stakeholders
  • Analyze ad & keyword performance and compile findings
  • Write ad copy & test variations for performance optimization
  • Manage product feeds with feed partners
  • Advise other channel owners on product feeds
  • Ensure accurate product data, pricing, and availability across feeds
  • Supervise new campaigns and A/B tests
  • Handle budgets across campaigns

Requirements

  • BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
  • 2+ years of experience in Digital Marketing
  • Hands-on experience in paid search and product feed marketing
  • Experience within Google Ads, Rithum, and other search or feed management platforms
  • Strong understanding of retail eCommerce
  • Passionate about performance marketing
  • Ability to develop positive relationships and lead change across an organization
  • Open to occasional early morning calls to support EMEA time zones
Benefits
  • Medical, dental, and vision coverage
  • Life and AD&D insurance
  • Short and long-term disability coverage
  • Paid time off
  • Employee assistance program
  • 401k with company match
  • Incentive program
  • Additional voluntary benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchshopping campaignskeyword researchbid strategy developmentad copy writingA/B testingperformance optimizationproduct feed managementdata analysisbudget management
Soft Skills
relationship buildingleadershipcommunicationteam collaborationadaptability