Senior Commercial Director – Distributor
Crocs, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Hoofddorp • Netherlands
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Job Level
About the role
- Guide and direct a team of up to 20 Commercial managers, Digital managers, & Commercial coordinators – plus a non-direct/Cross Functional group of 20+ teammates
- Own the full P&L, AOP and long-term forecasting for the EMEA region, responsible for tracking and conversion of the monthly shipping plan – as per AOP
- Own the execution of the AOP, development of partner 5yr strategic plans incorporating global vision, and delivering new business opportunities aligned with VP Global DISTRIBUTORS
- Provide detailed sales reports and market insights highlighting growth opportunities, risks, and competitive landscapes
- Develop a partner prioritization approach to the EMEA Distributor partners – lead and direct through example
- Execute process to drive prioritization and elevation within pier set
- Coordinate the consolidation of partner data – performance, forecasting, on hand inventory and leverage the data for decision making/future business opportunities
- Coordinate quarterly market launch meetings aligned to the FY AOP/future vision
- Collaborate with cross functional peers to develop processes to accelerate future growth and internal efficiencies
- Drive an elevated consumer experience across all channels within the Distributor partners
- Develop timelines, structure, financial roadmap, entity setup, for territory reintegration to direct market – by channel
- Develop and execute channel segmentation across all channels within partners territories supported by Marketing and Merchandising peers – and aligned to addressable market
- Identify and assess new business opportunities in untapped markets within EMEA or existing within partner territories
- Collaborate with distributors to execute market penetration strategies and build Crocs’ brand presence
- Conduct regular market visits to ensure brand consistency, gather competitive insights, and assess market needs
Requirements
- Business Management Degree or equivalent work experience
- At least 10 years’ relevant experience in related field/industry [Sports or lifestyle] at Director level and above
- Experience in working across all three commercial channels with the Full EMEA region including discount structuring, structure, payments
- Full understanding [with experience] on the various Distribution partner modelling – WHLS, LCP & FOB.
- Experience and full understanding of Distributor territories re-integration to direct market
- Previous people management experience minimum of 12+ direct teammates – virtually and in person
- Enhanced process & solutions-oriented mindset
- High level of organizational skills – ability to lead and influence the direct and non-direct teams seamlessly
- Very strong communication & negotiating skills – ability to work across multiple territories with consistency and consideration to local/regional behaviors
- Good command of written and spoken English; other languages an advantage (Spanish, Italian, Arabic, Greek, French)
- Knowledge of EMEA footwear, apparel and accessories competitor landscape including market shares and addressable market by territories
Benefits
- Hybrid work environment
- Collaborative team culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
P&L managementAOP executionmarket analysisdata consolidationchannel segmentationbusiness opportunity assessmentdistribution partner modelingmarket penetration strategiesfinancial roadmap developmentinventory forecasting
Soft skills
leadershipcommunicationnegotiationorganizational skillsprocess-oriented mindsetinfluencingcollaborationteam managementstrategic planningproblem-solving
Certifications
Business Management Degree