Cro Metrics

Performance Marketing

• Support Growth Strategists and Paid Media leads with campaign setup, optimization, and performance tracking.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Stay current on platform updates, digital trends, and best practices across paid search, social, and emerging channels.
• Learn the foundations of A/B testing, experimentation, and growth strategy.

Paid Media Growth Associate

Growth Marketing

• Support strategic experimentation programs across a portfolio of clients
• Help craft well-structured, data-informed hypotheses and prioritize testing ideas
• Partner with Growth Strategists and Program Managers to ensure tests are properly set up and documented
• Pull and analyze performance metrics from web analytics and experimentation platforms
• Translate experiment outcomes into actionable insights with Growth Strategist support
• Contribute to client calls, supporting agenda items and presenting smaller sections with guidance
• Assist in developing Quarterly Strategic Templates (QSTs) by gathering key data and supporting narrative building
• Participate in onboarding of new clients by documenting goals and supporting internal setup
• Collaborate with internal teams to align on deliverables, timelines, and outcomes
• Contribute to internal initiatives, research, and case study development