Cro Metrics

Performance Marketing

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

Copywriter

• Write paid media ad copy across platforms (Meta, Google, LinkedIn).
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests.
• Write email and SMS copy for lifecycle campaigns.
• Rewrite underperforming copy based on test results and analytics.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work.
• Collaborate closely with strategists on hypothesis development.
• Manage your workload across multiple concurrent clients and projects.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality.
• Build, train, and manage brand-specific AI writing agents.

Copywriter – Conversion & Growth

Product Designer

• Translate strategy and creative direction into polished designs at pace
• Produce high-fidelity mockups and design assets
• Work within established design systems and brand guidelines
• Support rapid experimentation cycles
• Collaborate with program managers, strategists, and engineers
• Manage workload across multiple projects

Growth Associate – Paid Media

Copywriter – Conversion & Growth

UX/UI Designer