Crisp Professional Development

Digital Marketing Operations Specialist

Crisp Professional Development

full-time

Posted on:

Location Type: Remote

Location: Virginia • West Virginia • United States

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About the role

  • Drive Revenue: Utilize marketing data analytics to identify opportunities for increasing revenue.
  • Develop and Monitor KPIs: Establish key performance indicators to track the success of marketing initiatives.
  • Analyze Marketing Data: Collect, analyze, and interpret marketing data to understand performance trends.
  • Data-Driven Strategy Development: Develop and execute marketing strategies informed by data-driven insights.
  • Cross-Functional Collaboration: Work closely with sales and marketing teams to ensure implementation of marketing initiatives.
  • Vendor Collaboration: Partner with external marketing vendors to coordinate campaigns and projects.
  • Lead Follow-Up Cadence: Create and maintain a structured process for following up with leads.
  • Drip Marketing: Design and manage email marketing drip campaigns.
  • Platform Assessment: Evaluate the firm's current marketing platforms to ensure they effectively track and analyze key metrics.

Requirements

  • Extensive background in digital marketing operations, showcasing a proven track record in data analytics and strategic development.
  • Demonstrated ability to analyze marketing data and make informed recommendations on content strategy and marketing initiatives to maximize reach and drive revenue growth.
  • Experience within the legal industry is highly advantageous.
  • Comprehensive understanding of various marketing strategies including SEO, PPC, Google Ads, brand awareness campaigns, drip marketing campaigns, etc.
  • Proficient in Google Workspace tools, including Google Sheets, Google Docs, Google Meet.
  • Familiarity with Clio Grow and Clio Manage for legal practice management is highly advantageous.
  • Strong ability to work collaboratively with diverse teams and proven project management skills.
  • Experience in working with external marketing vendors to coordinate and execute campaigns.
Benefits
  • Career Development: Our team prioritizes internal growth, helping each member achieve their professional goals. This role offers significant potential for rapid advancement to a Director-level position based on demonstrated success and effectiveness.
  • Empowering Culture: Join a team that values growth and nurtures every member. We foster an environment where you can reach your full potential through continuous learning, mentorship, and professional development. By valuing contributions and promoting mutual respect, we ensure everyone thrives and succeeds.
  • Inclusive Workplace: Work in an inclusive team that values diversity and collaboration. Our diverse backgrounds enhance creativity, innovation, and problem-solving, driving our success.
  • Community Involvement: Engage in meaningful work that impacts lives and betters our community. Contribute to initiatives that uplift and make a tangible difference, embodying our commitment to social responsibility.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsKPI developmentmarketing strategy developmentemail marketingSEOPPCGoogle Adsdrip marketingcontent strategy
Soft Skills
cross-functional collaborationproject managementteam collaboration