Creyos (formerly Cambridge Brain Sciences)

Director of Marketing

Creyos (formerly Cambridge Brain Sciences)

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Lead

About the role

  • Report to the Chief Marketing and Engagement Officer and set marketing direction and priorities.
  • Own the end-to-end performance marketing strategy to support revenue growth, pipeline creation, and customer retention.
  • Partner with Sales and Product Marketing to align go-to-market priorities, messaging, campaigns, and team enablement.
  • Define and evolve messaging and channel mix to differentiate in a competitive SaaS landscape.
  • Ground programs in customer and market insights, champion voice-of-customer data, and integrate Sales, Customer Success, and Product Marketing input.
  • Build and optimize integrated demand programs across digital, content, social media, and events to generate qualified pipeline and accelerate deal cycles.
  • Ensure marketing investments are measurable and tied to sales outcomes; support account-based strategies for target accounts.
  • Elevate brand and thought leadership through storytelling, content, and customer success amplification.
  • Lead, coach, and develop a cross-functional marketing team; foster a culture of experimentation, accountability, and results orientation.
  • Define, track, and communicate KPIs tied to revenue, pipeline velocity, and customer growth; use data to continuously optimize performance.
  • Regularly report results and recommendations to the executive team.
  • Hybrid role based in Toronto, ON; expected to spend time in the downtown office and commute regularly if located in the GTA.

Requirements

  • 8–12 years of progressive B2B marketing experience, ideally in high-growth SaaS.
  • Generalist foundation across brand, demand generation, content, partnerships, and customer engagement.
  • 5+ years leading high-performing teams—setting goals, coaching talent, and building collaborative, accountable cultures.
  • Proven ability to both execute and lead teams, scaling marketing in sales-driven environments.
  • Strategic thinker who can also dive into details; creative yet data-driven; growth mindset.
  • Strong creative judgment and ability to translate complex ideas into clear, compelling narratives and campaigns.
  • Deep understanding of B2B SaaS buyer journeys and marketing’s role in accelerating them.
  • Demonstrated success driving pipeline creation, deal velocity, and win rates through measurable programs.
  • Advanced experience defining, tracking, and reporting on marketing KPIs tied to outcomes.
  • Proficient with Salesforce, HubSpot, Google Analytics, AdWords, Search Console, and attribution best practices.
  • Experience leading cross-functional initiatives with Sales, Product, and Customer Success.
  • Exceptional communicator and storyteller; confident presenting to executives and influencing leadership decisions.
  • Must live in the Greater Toronto Area (GTA) and be available to commute regularly to the downtown Toronto office.