Head of Marketing
Legends
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Deliver performance across paid media, CRM, and acquisition funnels, aligning campaigns with Brand and Pillar goals.
- Drive membership and community growth with strategies that increase sign-ups, engagement, and lifetime value.
- Lead go-to-market and multi-channel campaign planning to support brand visibility and conversion.
- Develop and optimize partnership marketing strategies, working with Commercial, Product, and Content teams to drive revenue.
- Strengthen brand presence through awareness, thought leadership, and improved onsite engagement.
- Manage budgets, reporting, and performance tracking to maximize marketing ROI.
- Recruit, coach, and inspire a high-performing team while representing Marketing in leadership forums.
Requirements
- Proven success in multi-channel B2C marketing across acquisition, retention, and revenue growth.
- Deep expertise in paid, CRM/lifecycle, partnership, product, and brand marketing, with strong SEO knowledge preferred.
- Strong analytical mindset with the ability to interpret data, measure performance, and optimize ROI.
- Excellent collaboration skills with experience managing agencies and cross-functional teams.
- Exceptional storytelling and communication across diverse channels.
- Demonstrated leadership in building and developing high-performing teams in fast-paced environments.
- Strategic thinker with industry experience in sports, betting/gaming, or affiliate marketing (preferred).
Benefits
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long-term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2C marketingpaid mediaCRMpartnership marketingSEOdata analysisperformance trackingcampaign planningmarketing ROIlifecycle marketing
Soft skills
collaborationstorytellingcommunicationleadershipteam buildingstrategic thinkingcoachinginspirationanalytical mindsetengagement