CrescentRating

Social Media Manager

• Architect and manage distinct, highly tailored content across Instagram, TikTok, LinkedIn, X, and Facebook for both the CrescentRating (B2B) and HalalTrip (B2C) brand identities, ensuring uncompromising quality and strict adherence to cultural nuances.
• Actively leverage AI tools to supercharge content ideation, research, and operational workflows, while providing rigorous human review, copy-editing, and model training to ensure zero compromise on our authentic brand voice.
• Track performance metrics—including reach, engagement, and content performance—not just to report, but to extract actionable insights and rapidly pivot strategies based on what the data demands.
• Go beyond standard execution by continuously testing new content formats, adapting to platform algorithm shifts, and pitching innovative campaigns aligned with key moments in the Muslim travel calendar.
• Own and optimize our social media pipeline and content calendars, finding intelligent ways to streamline scheduling and administrative tasks so your energy remains focused on high-impact storytelling.
• Monitor audience engagement and act as the frontline guardian of our brands, responding to interactions in a timely, empathetic, and highly brand-appropriate manner.

Social Media Innovator, Intern