Credo

Account Manager

• Own the PR strategy and day-to-day operations, from big swings to timely pitches
• Drive earned coverage positioning Credo as the authority in beauty
• Build and maintain relationships with key editors, journalists, and beauty media contacts
• Identify and pitch story angles that are uniquely Credo's to tell
• Own the influencer strategy — from briefing to execution to performance tracking
• Manage the influencer agency relationship and hold them accountable to results
• Identify creators who genuinely use and love Credo products and develop relationships with them
• Own ShopMy as a creator monetization and attribution tool
• Develop aspirational brand partnerships that make Credo gifting feel cool and culturally relevant
• Own Credo's presence on Reddit, Substack, and other community-driven platforms
• Develop relationships with Substack creators for editorial partnerships and gifting features
• Ensure Credo shows up accurately and positively in AI-generated recommendations and LLM search
• Answer questions openly in community spaces — building trust and discoverability

Manager, Communications – Creator Partnerships

Customer Success Manager

• Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty.
• Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back.
• Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo.
• Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value.
• Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement.
• Own the end-to-end vision, strategy, roadmap, and performance of the company’s loyalty program.
• Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences.
• Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value.
• Partner with store operations teams on in-store loyalty offers, signage, and member experiences.
• Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed.
• Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes.
• Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health.
• Translate complex data into clear business recommendations for senior leadership.
• Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies.
• Present performance updates, strategic recommendations, and growth opportunities to senior leadership.
• Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts.
• Identify opportunities to improve onboarding, activation, and long-term engagement.
• Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience.

Manager, Communications – Creator Partnerships

Manager, CRM and Customer Growth