Manager, CRM and Customer Growth

Credo

Manager developing CRM strategy and lifecycle marketing to enhance customer growth at Credo. Focused on loyalty programs, analytics, and customer engagement initiatives.

Posted 7/27/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $102,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing CRM strategies across multiple channels, including email, SMS, and direct mail, while leveraging customer data for targeted campaigns and personalized experiences. Proven ability to manage loyalty programs and optimize customer engagement through data-driven insights and performance measurement.

Highest-signal resume keywords

Lifecycle MarketingCRM Strategy DevelopmentEmail MarketingLoyalty Program ManagementOmnichannel Campaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey MappingCampaign Performance MeasurementSegmentation and TargetingConversion OptimizationData Analysis

Soft Skills

Strategic MindsetProject ManagementCollaborationCommunication

Tools & Technologies

YotpoListrakKlaviyoSalesforceLoyaltyLion

Industry Keywords

RetailBeautyLuxuryLifestyle BrandsSMS Marketing Compliance

About the role

Key responsibilities & impact

Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty.
Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back.
Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo.
Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value.
Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement.
Own the end-to-end vision, strategy, roadmap, and performance of the company’s loyalty program.
Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences.
Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value.
Partner with store operations teams on in-store loyalty offers, signage, and member experiences.
Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed.
Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes.
Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health.
Translate complex data into clear business recommendations for senior leadership.
Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies.
Present performance updates, strategic recommendations, and growth opportunities to senior leadership.
Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts.
Identify opportunities to improve onboarding, activation, and long-term engagement.
Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience.

Requirements

What you’ll need

5+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email
Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization
Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Hands-on experience with a loyalty platform ( Yotpo, LoyaltyLion, or similar) and an Email Service Platform (Listrak, Klaviyo, Salesforce or similar) and personalization tools
Experience improving performance through continuous testing and optimization
Experience working with creative teams and aligning to brand guidelines
Experience in retail, beauty, luxury, or lifestyle brands
Working knowledge of SMS marketing compliance and data collection best practices
Experience with Omnichannel programs supporting both e-commerce and retail
Proven track record managing multi-channel campaigns end to end — including creative kickoff, legal review, QA, launch, and reporting
Strong project management skills with the ability to juggle multiple concurrent workstreams, stakeholders, and deadlines

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Credo Website LinkedIn All Job Openings 501 - 1000 employees Founded 2008 🔧 Hardware 📡 Telecommunications 🤖 Artificial Intelligence Hardware
Telecommunications
Artificial Intelligence Credo is an engineer and supplier of high-performance connectivity solutions for data centers and AI infrastructure. The company develops hardware and silicon including Active Electrical Cables (AECs), ZeroFlap optical transceivers, silicon photonics (PICs), optical DSPs, SerDes IP and retimers, MACsec and PCIe IP/chiplets, and system-level telemetry and diagnostics (PILOT) to enable reliable, low-latency, energy-efficient GPU-to-GPU and rack-to-rack interconnects for hyperscalers and large AI clusters. Credo emphasizes design-level integration and has expanded its optical capabilities through the acquisition of DustPhotonics. Manager, CRM and Customer Growth Job not on LinkedIn 🔥 23 minutes ago 🗽 New York – Remote 💵 $102k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty.
Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back.
Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo.
Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value.
Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement.
Own the end-to-end vision, strategy, roadmap, and performance of the company’s loyalty program.
Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences.
Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value.
Partner with store operations teams on in-store loyalty offers, signage, and member experiences.
Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed.
Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes.
Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health.
Translate complex data into clear business recommendations for senior leadership.
Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies.
Present performance updates, strategic recommendations, and growth opportunities to senior leadership.
Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts.
Identify opportunities to improve onboarding, activation, and long-term engagement.
Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience. 🎯 Requirements
5+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email
Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization
Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Hands-on experience with a loyalty platform ( Yotpo, LoyaltyLion, or similar) and an Email Service Platform (Listrak, Klaviyo, Salesforce or similar) and personalization tools
Experience improving performance through continuous testing and optimization
Experience working with creative teams and aligning to brand guidelines
Experience in retail, beauty, luxury, or lifestyle brands
Working knowledge of SMS marketing compliance and data collection best practices
Experience with Omnichannel programs supporting both e-commerce and retail
Proven track record managing multi-channel campaigns end to end — including creative kickoff, legal review, QA, launch, and reporting
Strong project management skills with the ability to juggle multiple concurrent workstreams, stakeholders, and deadlines Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Customer Success Advisor 🔥 37 minutes ago JobGet 51 - 200 🎯 Recruiter 🏪 Marketplace 👥 HR Tech Website LinkedIn All Job Openings Customer Success Advisor for JobGet, supporting Agency or Direct Clients through effective communication and collaboration. Maintaining client relationships and facilitating onboarding experiences. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Customer Success Manager 🔥 42 minutes ago Nuvem 2 - 10 🔒 Cybersecurity 💼 Consulting 🤝 B2B Website LinkedIn All Job Openings Customer Success Manager responsible for customer relationships and measurable outcomes in health tech solutions. Collaborate with teams to drive retention and growth in pharmacy operations. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Customer Success Manager 🔥 44 minutes ago Logile, Inc. 201 - 500 ☁️ SaaS 🤝 B2B 🛒 Retail Website LinkedIn All Job Openings Customer Success Manager optimizing customer relationships and success in retail labor solutions. Involved in project readiness and customer growth across assigned portfolios. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Sales Manager, Customer Success 🔥 46 minutes ago Blazeo 51 - 200 ☁️ SaaS 🤝 B2B 📣 Marketing Website LinkedIn All Job Openings Oversee customer success strategies as a leader in upsell growth and satisfaction at ApexChat. Lead and develop a high-performing team within a remote environment. 🇺🇸 United States – Remote 💵 $35k - $100k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Senior Customer Success Manager 🔥 54 minutes ago SocialCrowd 2 - 10 ☁️ SaaS 👥 HR Tech 🏢 Enterprise Website LinkedIn All Job Openings Customer Success Manager focusing on client onboarding and account management for SocialCrowd’s innovative incentive solutions. Building long-term client relationships and ensuring successful customer engagement. 🇺🇸 United States – Remote 💰 $2.5M Seed Round - SocialCrowd on 2024-10 ⏰ Full Time 🟠 Senior 🏆 Customer Success View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs