
Product Marketing Manager
CrazyGames
full-time
Posted on:
Location Type: Remote
Location: Belgium
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About the role
- Own product marketing for features, updates, and initiatives across CrazyGames.
- Translate product work into clear positioning, messaging, and storytelling for players and partners.
- Plan and coordinate go-to-market efforts for product launches and feature improvements across owned channels (in-product, website, email, blog, social).
- Develop a deep understanding of our players and game developers, using user research, feedback, and product insights to guide product marketing decisions.
- Identify product marketing opportunities that drive retention and long-term growth.
Requirements
- 4+ years of experience in marketing with relevant product marketing experience
- Understand what engages our users and can turn those insights into clear, creative marketing initiatives across product and owned channels.
- Excellent copywriter and have an eye for brand storytelling.
- Comfortable writing product copy, emails, in-game and push notifications, and launch communications in English.
- Experience managing product and email communication tools
- Experience in the gaming industry or a genuine passion for games.
- Organized and comfortable managing multiple projects and stakeholders.
- Enjoy ownership and working in small teams.
- Collaborative, pragmatic, and comfortable figuring things out as you go.
Benefits
- Work on a large-scale gaming platform reaching millions of players every day, with the opportunity to have a real impact on how the CrazyGames brand is experienced worldwide.
- A high level of responsibility and freedom.
- We are a small team and hire self-motivated experts and trust them to deliver meaningful results.
- Flexible working hours and location - the results are what count.
- Team weeks: we get together once or twice per year. We cover flights and accommodation so you can connect, collaborate, and have fun with the team.
- The opportunity to play games and legitimately call it work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcopywritinguser researchmarketing initiativesgo-to-market strategybrand storytellingemail communicationin-game communicationpush notifications
Soft skills
organizational skillscollaborationcreativityproject managementownershippragmatism