Craver

Content Marketing Manager

Craver

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Salary

💰 CA$70,000 - CA$90,000 per year

Job Level

Mid-LevelSenior

About the role

  • Overall, you’re responsible for creating Craver’s content plan and overseeing its delivery, bringing in whatever resources you need to make that happen.
  • You’ll work with the Director of Marketing to create our annual content plan and break it down into quarterly projects, weekly milestones and daily to-dos.
  • You'll be leading & mentoring our awesome Content Marketing Specialist, supporting their growth and making sure they're set up to deliver great work.
  • You’ll work with media partners (podcasts, industry news, YouTube creators and beyond) to co-create content that will bring new people into the Craver world.
  • You’ll own the Craver blog, produce a pipeline of fresh ad creative, manage our email communications, run our social media & develop new content channels for the business as you see fit.
  • You’ll work with the Director of Marketing to ensure that our content strategy is a closed loop — people are discovering, enjoying and sharing our content, of course, but it’s also nudging them towards becoming Craver customers.
  • You’ll create thought-leadership content—like proprietary data reports and Founder-led content—that establishes Craver as the go-to expert for coffee shops and QSRs.
  • You’ll be the Sales Team’s secret weapon, creating the high-impact content they need to get leads excited and inspired by what Craver has to offer (everything from data-backed claims, to success stories, and interactive tools).
  • You’ll stay up-to-date on issues & opportunities affecting the coffee shop & QSR world through industry media & conducting customer interviews, then figure out the best ways to address these through Craver’s content.
  • You’ll measure the numbers that matter — views & visits are great, but what are they leading to? You’ll understand the customer journey from discovery to conversion and cleverly use content to help as many people as possible choose Craver.

Requirements

  • You’ve got a degree in Marketing/Communications/Business — or you’ve picked up the right skills through other meaningful experience.
  • You’ve spent 3+ years in a Content Marketing role, and you’ve got a portfolio to match. If that’s been in a B2B SaaS environment, even better.
  • You have an excellent grasp of the English language — including humour, tone of voice and the nuances of the language.
  • You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between. You know how to shape content to match different tones, voices, and audiences.
  • You’ve managed agencies, contractors, direct reports or partners to bring your vision to life.
  • You’re familiar with SEO & GEO principles and understand how to weave them into content without making it sound like a robot wrote it.
  • You’ve produced video projects before (you’ll be working on everything from Instagram reels to video testimonials).
  • You understand email marketing (you’ll be responsible for newsletters, lead nurturing flows, new feature announcements, and more).
  • You’re highly results-driven. You’re focused on impact, not just inputs, and you’re always looking at the numbers to see what’s working and how you can improve.
Benefits
  • Up to 4 weeks paid vacation — plus your birthday off
  • Stock options — because we want you to grow with us
  • Benefits package — including prescription coverage, dental, massage, and more
  • Subsidized lunches when you're in the office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingSEOGEO principlesemail marketingvideo productioncopywritingcontent strategydata analysisproject managementB2B SaaS
Soft skills
leadershipmentoringcommunicationcreativityresults-drivencollaborationadaptabilityproblem-solvingattention to detailstrategic thinking
Certifications
degree in Marketingdegree in Communicationsdegree in Business