Crain Communications

Chief Marketing Officer

• Serve as a strategic advisor to the CEO, COO, and executive leadership
• Shape Crain’s narrative, reputation, and market presence
• Partner across functions to support organizational transformation and brand modernization
• Lead marketing and communications integration across brands
• Define and execute an enterprise-wide brand strategy
• Oversee brand marketing, digital campaigns, demand generation, and creative strategy
• Leverage insights and analytics to align marketing investments with business priorities
• Drive the evolution of advertiser marketing programs

SVP, Head of Marketing and Corporate Communications

Revenue Operations

• Own the integrity, strategy, and commercial activation of SIA’s audience database.
• Oversee data governance and quality while driving the use of audience data to accelerate growth across news, research, events, membership, training, and sponsorship revenue.
• Monitor and optimize the full audience lifecycle — from top-of-funnel news engagement through event attendance and membership conversion.
• Develop engagement scoring models to prioritize high-value prospects.
• Lead global data quality initiatives to ensure accuracy and reliability.
• Build executive-level dashboards tied to revenue KPIs.
• Act as the connective tissue between Tech Ops, Marketing, Sales, Events, and Membership.

Director of Audience Data – Revenue Operations

Journalist

• Lead research, analysis and ongoing modernization of recurring annual rankings and benchmark reports.
• Report, analyze and write original data-driven news stories and industry trend reports.
• Collaborate with reporters and editors on data-informed enterprise stories and trend projects across beats including agencies, brands, media, technology and AI.
• Help guide and strengthen data-driven work from other reporters, providing support on framing, methodology and clarity.

SVP, Head of Marketing and Corporate Communications

Director of Audience Data – Revenue Operations

Senior Data Journalist