Cox Media Group

Media Consultant

Cox Media Group

full-time

Posted on:

Location Type: Office

Location: Hollywood • Florida • United States

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About the role

  • Identifies and assesses sales opportunities and applies resources and strategies appropriately
  • Solicits new business through prospecting and cold calling
  • Consistently manages target accounts within the pipeline
  • Generates revenue by developing new accounts and expanding existing ones
  • Prepares proposals to present to Sales leaders, along with existing and potential clients
  • Consults clients on all CMG solutions and offerings, demonstrating a deep understanding of product capabilities, measurement, attribution, and KPIs
  • Responsible for learning and selling fully integrated advertising solutions using our complete range of audio and digital products
  • Responsible for meeting and surpassing all sales targets as outlined by the General Sales Manager and/or Director of Sales
  • Performs a needs analysis and account review to identify the customer’s most important needs
  • Creates effective marketing strategies to satisfy each client’s needs and goals
  • Creates engaging and convincing presentations that generate new or additional business
  • Successfully negotiates advertising rates
  • Showcases product knowledge and its value to customers
  • Matches available station sponsorships with the needs of prospects and clients, then persuasively presents and sells those sponsorships
  • Collaborates with internal departments to oversee account stewardship throughout the process
  • Uses CRM (HubSpot) to track and manage daily activities, build a pipeline, ensure execution, and generate weekly projections and revenue reports
  • Upsells existing customers by sharing performance metrics, research insights, and proven results
  • Collaborates with account management to provide timely and accurate traffic instructions, conduct account maintenance, including make-goods, and collect on aging receivables

Requirements

  • Two years of experience in new business development and prospecting within media sales or a related sales role
  • Demonstrated track record of increasing revenue through effective campaigns
  • Proven success in working with people (i.e., career, school, organizations, sports, etc.)
  • Strong analytical, problem-solving, communication, interpersonal skills, and business acumen
  • Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines
  • Excellent marketing, presentation, and closing abilities
  • Excellent attention to detail and strong organizational skills
  • Capable of successfully negotiating with customers to achieve a strong return on investment
  • Experience in prospecting for new clients, selling services to them, and maintaining and upselling to existing clients
  • Proficient in Microsoft Office, PowerPoint, and CRM tools like HubSpot
  • Valid driver's license with a clean driving record
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
new business developmentprospectingsales strategiesrevenue generationneeds analysismarketing strategiesadvertising solutionsnegotiationpresentation skillsaccount management
Soft Skills
analytical skillsproblem-solvingcommunication skillsinterpersonal skillsbusiness acumenmultitaskingorganizational skillsattention to detailclosing abilitiescollaboration
Certifications
valid driver's license