Cox Media Group

Account Executive

Cox Media Group

full-time

Posted on:

Location Type: Office

Location: Pittsburgh • Pennsylvania • United States

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About the role

  • Identify and assess sales opportunities and apply resources and strategies appropriately
  • Solicit new business through prospecting and cold calling
  • Consistently work target accounts in the pipeline
  • Generate revenue through the development of new accounts and growth of existing accounts
  • Develop advertising solutions for new customers that deliver results to their customers
  • Provide information to sales management to ensure generation of tracking reports regarding pending deals, forecasts, advertiser, contact and prospect lists
  • Conduct a need analysis and account reviews to uncover the customer’s most essential needs
  • Develop effective marketing plans to meet clients’ needs and objectives
  • Create compelling and persuasive presentations that facilitate new or additional business
  • Effectively negotiate advertising rates
  • Demonstrate product knowledge and value to customers
  • Match available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships
  • Work with internal departments to manage account stewardship throughout the process
  • Utilize CRM (HubSpot) to manage day to day activity, build a pipeline and ensure execution along with providing weekly projections and reporting
  • Upsell current customers by providing proof of performance and solid results
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections
  • Attend sales meetings, training sessions and client remote meetings

Requirements

  • Minimum of 2 years of new business development and prospecting experience in media sales or related role
  • Proven record of driving revenue growth through successful campaigns
  • Strong analytical, problem-solving, communication, and people skills
  • Ability to multi-task and work in a high pressured, fast paced environment with tight deadlines
  • Strong marketing, presentation and closing skills
  • Excellent attention to detail and organizational skills
  • Has effectively negotiated with customers to meet a winning return on investment
  • Has experience prospecting for new clients and maintaining and upselling existing clients
  • Proficient with Microsoft Office, PowerPoint, and CRM tools, such as HubSpot
  • Valid driver's license with an acceptable driving record.
Benefits
  • Unique career opportunity
  • World-class tools to help you succeed
  • Challenging mission and purpose of making a positive impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
new business developmentprospectingrevenue growthmarketing plansadvertising solutionsnegotiationaccount managementsales forecastingpresentation skillsupselling
Soft Skills
analytical skillsproblem-solvingcommunication skillspeople skillsmulti-taskingattention to detailorganizational skillstime managementcollaborationpersuasion
Certifications
valid driver's license